How To Network In Social Settings
If you’ve ever wondered how to network in social settings or even if you should look at a social setting as a way in which to network, I am hear to tell you that you certainly can… as long as you do it right. You certainly don’t want to attend a family wedding and walk around handing out business cards like they are wedding favors, but you can strike up a conversation and let a contact know who you are and what you do.
How To Network In Social Settings
- When you’re traveling look for networking opportunities. Use the time on a plane or cooling your heels in an airport to strike up a conversation. You never know who you’re sitting next to and what the potential for a networking connection is. The person you’re next to could also benefit from knowing you — keep that in mind if you’re feeling shy of striking up a conversation.
- Add value to others. Remember, ask about what the other person does. Get to know them. If you feel you can add value to their business or personal life based on your business then by all means speak up.
- Being at a conference is the ideal place to network — in fact it’s almost expected that you will hand out a business card and introduce yourself to others. Don’t attend an event without a plan in mind for how you want to connect and with whom.
- Seek out opportunities to network. Standing in line at the grocery store could be a way to network. If you’re in the business section of the local bookstore, strike up a conversation, “Hey I see you’re looking at XYZ business book, that really helped me when I starting out in my business… oh here is another one I’d recommend.” You’re not overtly shoving your business card in their face, but you are making a connection and adding value.
- Be authentic. No one wants to talk with a huckster. Be authentic. Genuinely listen to what they’re saying and ask “getting to know you” questions.
When is the last time you found a way to network that might not have been an ordinary networking situation? We’d love to hear!