If you’re writing blog posts and website content simply to rank in a Google search, you are likely hurting your chances. People who write just for SEO seem to write content that is so laden with SEO terms that the content itself is unreadable (keyword stuffing). Conversely, you don’t want to kick SEO to the curb, right? We have 4 ways to up your SEO game without lowering content readability.
Did you know that consumers who are doing a Google search, won’t usually go beyond page 1? They type in the search terms, scan the first page and typically choose their service provider or the product they’re going to buy based on page 1. In fact, they may not even look below the first five organic (not ad-based) businesses on that first page. Mind-boggling, right?
4 Ways To Up Your SEO Game
You can certainly rank and up your SEO game and we have tips.
- Know what keywords fit your business. If you find the keyword, “swimming pool” is trending, but you’re a service provider for business consultants you certainly don’t want to try and use “swimming pools” in your content – readers and search engines are savvy to keyword stuffing and business owners and bloggers writing to trendy keywords. Instead, perform keyword research and plug that into your content in a way that makes sense and highlights who you are and what you do.
- Use title tags, headline tags and meta descriptions. You can use plug ins on your site to help you determine whether you’re writing content that is SEO relevant. Yoast is one of those plug ins to consider. Your “title tag” is what shows up in a search result and is just that – the title of your blog article. Your meta description is the tag that comes under the title in a search. Create your meta descriptions wisely. The H2 and H3 headlines in your article should support the title. If you don’t know what these are, reach out to Rex Richard and he can explain what they are and how to effectively use them.
- Make the content readable by adding in bullet points or numbered lists and subheadings. Images in the content also make the content readable for those individuals who skim – and that is most readers.
- Don’t forget to use internal links and external links. An internal link can take a reader to another of your blog posts or your services page to keep them on the site longer. An external link is just that – something that will take the reader off your site. You can use external links to your advantage by linking to relevant sites and to your social media pages.
If you’re taking time to craft content, craft it with an eye toward eyes on the page. If you are struggling to get readers to your site, or keep them at your site, reach out to Rex Richard and he can offer insight into how to make it happen.