There are myriad marketing strategies you can employ to spread the word about your business, who you are and what you do. Did you know that blogging might be one of the most effective?
Whether you blog for yourself or hire a content marketing expert, having a blog presence tells the world that you and your website are “out there” and available and you can use your blogging to showcase your expertise.
How can you make your blog successful? Here are some tips:
- Be a subject matter expert. Your business operates in a particular niche and that is what you should be blogging about. Be the go-to expert in your field.
- Stay current on the trends in your market. If there is breaking news – be the one to break it to your readers. They will learn that you are the source for topical information.
- Put thought into your headlines/blog titles. Rather than writing: How to blog, write a title instead that reads: 7 tips to writing a killer blog post. Be active and specific and searchable in your title and key words.
- Post consistently. Get your readers accustomed to seeing a new blog post by you once, twice, or three times a week. Give them what they want and keep them coming back for more.
- Keep the conversation going. If your readers comment on a post, answer them. A blog is a two way conversational outlet, make the most of it.
What are your best tips for blogging your way to the top of your market area?