If you’re an entrepreneur, maybe you’re considering starting a blog or a newsletter for your business. Maybe you already have a blog or newsletter for your busienss but you may be wondering how to write better business content. If you’re not getting engagement on your blog posts or your social media posts and if no one is opening your newsletters, you may need to look at your process.
Writing is an art, but you can learn to do it — if that’s what you want to do. Many entrepreneurs perfer to focus on their core competencies and hire professional writers who can create content for them. Regardless of how you go about creating content here are some tips to help you along.
How To Write Better Business Content
- Write frequently. The more you write the better you will be. Just as athletes understand that the more they practice, the better they will get at their sport the same goes for writing. When you get into a writing habit you hone your skills and it will come more easily to you when you do it.
- Read often. If you don’t read you will have a harder time creating content. Also, reading keeps you up on current events — if you read newspapers. Reading books and blog posts or other content in your industry keeps you current on the trends. You should always stay as informed as possible.
- Understand your reason for writing for your business. Do you want to be seen as the go-to expert in your field? Do you want to get speaking engagements based on your content? Are you looking to make sales? Know why you want to write then craft your writing strategy for your business based on that.
- Choose topics wisely. Remember, you cannot be everything to everyone. Choose what you write about and why. When you choose a blog topic, stick to one topic. It is easy to get off topic. When you do that, make note of the topic you veered off on and use that for a blog post at a later date.
- Read it aloud or ask for a friend or colleague to read it for you. Even though you can easily go back into a blog post and make changes, it’s best to put your best words forth.
Do you write for your business? Do you need to write, but just haven’t or don’t know where to start? Let me know, I can help!
Have you been working on your side hustle, side gig or whatever you call it for a while now and are you wondering whether it’s time to make the leap and go full time with it? We have information and advice and 3 ways to make your sie hustle work if that is your dream.
Baby boomers are finding that a side hustle is helping them make ends meet once they have retired from full time employment. Many people find that their side hustle is a hobby they have long pursued, but are now looking to turn into a source of revenue.
3 Ways To Make Your Side Hustle Work
Know that the decision to get started is the hardest. It’s scary to “put yourself out there” and take a chance on YOU. I know it. I work with entrepreneurs all of the time who had to take that first step and make the leap by trusting in themselves and that they had a viable business idea. It may be scarier if you are relying on the side gig to bring in full time money, but baby steps.
Chart a path toward success. You may not know the most direct route toward success. You may not even truly know what success means to you. It could mean freedom or success could mean financial success. Only you know what success means to you. You don’t necessarily need to know the end game, but you do need to make forward movement on it in order to move your way down that path.
Write down the path you want to take. Write down what success means to you. Write down how much money you need or want to make. Write down specific steps you need to take to move forward. Writing it down is the first step in putting together a business plan — which you may need in the future.
Don’t measure your success against someone else’s. You are unique. Your idea is unique. Your path is unique.
Are you ready to take your side gig full time? Do you need assistance to bring that dream to fruition? Give us a call. We can help!
We’ve already almost completed the first month of 2019! How can that be? If you’re like me, you are in the midst of new projects, but have you taken the time to set up business resolutions for the new year? They don’t have to be big, sweeping changes, but they should be items you’re committed to achieving in the new year.
Before you look at business resolutions, take some time and make note of all of the successes you’ve achieved and those items you didn’t quite achieve. Look at items you want to continue on with and those you want to jettison.
Business Resolutions For The New Year
- Resolve to keep learning. No matter where you are in your business, you can always learn more. What classes can you take? What books can you read to keep you up to date on the latest trends? What can you do next month to learn something new?
- Resolve to keep your priorities straight. What means the most to you? Which aspects of your business run on auto pilot? Which of your clients are priorities? Trick question… they all are!? Set priorities for spending time with friends and family and with your work.
- Resolve to better use technology. If you have shied away from upgrading and updating hardware and software in your office and are losing valuable time because of system outages or broken down equipment, resolve to rid yourself of that issue.
- Resolve to stay in touch with clients. It is easy to let the days get away from you and before you know it, it’s been months and you haven’t reached out to your clients. Put them on your calendar and reach out regularly.
- Resolve to give back. Volunteer in your community. Find an organization you love and offer your time and talents. This goes along with #2 and setting priorities.
What is your biggest business resolution this year?
If you’re an entrepreneur or a solopreneur your goal is to make money, right? If that’s the case you may be wondering how to get more clients in 2019 and that is something I talk with my coaching clients about regularly.
After all, if you’re not growing and you’re not bringing in new clients, what are you doing? Is your business going to remain a viable entity or will you be shuttering the doors? Are you barely making ends meet and wonder every month, “how am I going to keep the lights on?” If that’s the case, you need to reevaluate what you’re doing, what you’re selling and how to make it better and more viable.
How To Get More Clients In 2019
What can you do to make your goods and services be more in demand? Where are your ideal clients? What is your marketing plan doing for you? Do you have a marketing and business plan? Are you working in a silo or are you interacting with other solopreneurs and entrepreneurs? There are myriad questions to answer before you throw in the towel.
Another lament I hear from clients is “How can I close more sales?” or “How can I get people to refer clients to me?”
If your client-closure rates aren’t helping you move your business to higher levels of success? Here are some “sales closing” tips that I have found to be effective:
- Understand your client’s pain points and make sure your goods and services meet and alleviate those pain points.
- You can’t be everything to everyone. Focus on AN ideal client. Build a client avatar and focus your efforts on a specific clientele.
- Build relationships. To succeed in business you need to get people to “know, like and trust” you and you do that by listening to what they have to say. Being a good listener is going to bring you more clients than will offering up a sales pitch every time you meet a potential client.
Do you have a tried and true method to bring in new clients? Have you learned from your mistakes on what doesn’t work? Have you ever taken the time to ask a current client to refer you to a potential new client? If you don’t ask, you won’t know if you would have received one.
Are there things you can do outside of working hours that can strenghen your skills at work? What professional steps do you take to hone your skills and to make you a more valued employee or a stronger and sharper entrepreneur? Have you ever wondered how outside activities can hone your professional skills? They can.
Not all job development or skills development happens in the confines of your office. In fact, entrepreneurs and employees who excel are those who are dedicated to both their lives at work and their outside activities. Many of the things you do outside the office can help you sustain or heighten your professional and personal growth.
How Outside Activities Hone Your Professional Skills
- Join an association in your professional niche. Doing this puts you in contact with other professionals in your niche area, gives you contacts with people outside of your office — or yourself if you’re a solopreneur — and gives you insight into what others are doing to excel.
- Volunteering. If you have a unique talent that you can use in a volunteer capacity this is another way your outside activity can hone your professional skills. Say, you’re a social media marketer, you could volunteer with an organization with a mission you connect with. They would benefit from your skills and you can make new connections and continue to hone your skills.
- Read. There is nothing more important a solopreneur or entrepreneur can do is to read. Lifelong learning keeps you sharp and in touch with the world around you. When is the last time you sat down and read a book?
- Learn new software. Is there a new software program that would make your life on the job easier? Invest in it and learn to use it. Even honing your skills in Microsoft or Google documents can enhance your skill base.
- Become a mentor. Did you have someone who helped you when you were starting out? If so, return the favor and be a mentor to someone who wants to learn to do what you do. When you mentor, you re-teach yourself skills you may have neglected.
When is the last time you practiced professional and personal development?