It’s Time To Count Your Blessings

It’s Time To Count Your Blessings

In the hustle and bustle of the holiday season — which for many people starts on Thanksgiving Day and goes until the second day of the new year, it’s time to count your blessings. As an entrepreneur, I count on my positive attitude to get me through the day and to power through challenges.

It’s not every day, though that we do stop to count our blessings. We don’t often enough stop and think about all for which we have to be grateful. Attitude colors everything and it can make it bright or it can make it dark. This is true not only at the holidays, but year round.

It’s Time To Count Your Blessings

I love this thought:  “A person is about as happy as he makes up his mind to be.” If you wake up and think, “I have to go through so many horrible things today… it’s going to be a bad day.” Then, chances are it will. Even if you’re facing a challenging, or bad, day you can wake up and think, “It’s going to be a challenge. I will, however, come out the other side and my day will be better after I get through XYZ.”

Dread is natural, but you may be able to turn it on its head and wake up in a better frame of mind. The challenge you’re anticipating may not be as daunting as you’d imagined. Even if it is, having a more positive attitude will help you recover from the challenge more quickly.

Picture this: If you’re a negative person and if you’re unhappy, negativity and unhappy people will follow you. Your attitude will impact those around you. Like brings like. If you’re happy and if you surround yourself with like-minded happy people you will be happier and your attitude will soar.

What can you do to adopt an attitude of gratitude? You certainly don’t want to look at others’ suffering as your blessing, but you can stop and look at your “suffering” through a different lens. If, for example, you’re angry about work — think about those people who don’t have a job and would love to have one. If you’re unhappy with where you live, think about those people in Alaska or Hawaii who have lost their homes — they would likely trade places with you in a heartbeat.

I urge you to take a moment today to count your blessings. Write them down so you can see all you have to be thankful for. Think about your blessings before you fall asleep at night. Face each day with a smile because there are many people who will not be given the gift of a new day.

Happy holidays to you and yours.

Why Your Cold Emails Aren’t Getting Opened

Why Your Cold Emails Aren’t Getting Opened

Are you sending cold emails to potential clients? Are they getting any response? Do you wonder if you’re sending to the correct email? Why your cold emails aren’t getting opened is a question and concern many entrepreneurs face. Why do you keep sending emails if they aren’t gaining traction?

Is there a better method you should be using to reach out to cold contacts? Do you need to employ a different aka better marketing strategy? Before you stop all email marketing, we have a few ideas you can try to potentially see better results with your cold emails.

Why Your Cold Emails Aren’t Getting Opened

  1. Know whom you’re trying to reach. If you sell dog products and you’re marketing to cat owners, you don’t have your buyer persona dialed in. Know who your ideal client is before you send that email.
  2. Are you A/B testing your subject lines? If not, start. Your email may be going to spam or the subject line may not resonate. This will impact open rates and responses.
  3. Drill down and segment your audience. Don’t send an email that is a “one size fits all” because in the marketing world there is no such animal. Segment and market specifically to that segment.
  4. Use an email signature. Remind people who you are, what you do and why they should believe what you say in your email. Your signature is valuable space on your email – use it wisely.
  5. Be clear and be brief. If you need to send and email that is 500 words long, you’re not honing in on your message. Be clear – here’s my product, this is how it will help you, here’s how you can buy it. If you want to expand upon your message, offer calls to action. “To learn more about our product, click here.” “Want to know how our product is helping others who are dealing with the same things you are, click here.”

Is email marketing part of your overall marketing strategy? Don’t just throw spaghetti at the wall and hope some of it will reap success. Have a strategy for all the marketing upon which you spend your time. If you’re struggling to get your message heard, reach out to use, we can help.

Stop Saying ‘The Customer Is Always Right’

Stop Saying ‘The Customer Is Always Right’

If you’re continually telling your employees or the vendors with whom you work that the customer is always right, you need to stop saying ‘the customer is always right’ and there are many good reasons to stop that right now. Some of them you may never have thought about.

We truly think that believing the customer is always right leads to poor customer service because your employees won’t care how they treat them because if they offer stellar service or poor service, the experience for the customer is always the same.

Stop Saying ‘The Customer Is Always Right’

However, I think businesses should abandon this phrase once and for all — ironically, because it leads to worse customer service.

Here are the top five reasons why “The Customer Is Always Right” is wrong.

  1. If your employees are NEVER right because the customer is ALWAYS right, why should they give it there all? There’s no reason. You should be loyal to your employees and if you are, they will probably offer better service to your customers simply because your employees are feeling heard and valued. You certainly don’t want to reward poor service, but it’s more expensive to a business to replace employees than it is to treat them well and in turn they will perform at higher levels.
  2. This mantra gives horrible customers carte blanche to be rude to your employees and to complain no matter how high a level service you offer.
  3. Some customers, no matter how well you treat them will still complain and will also think they have you over a barrel and you will be forced to give more and more away to a customer to whom you should show the door.

You’ve been there yourself. 

You KNOW there are sometimes that customers are just plain wrong and they will holler to the rooftops that “the customer is always right.” Your customers need to know you value your employees and that you welcome their input and that you trust your employees’ opinions on a customer interaction.

Make your employees feel valued and heard and you won’t have to worry about whether the customer is right — you know they will likely be happy and you know your staff will be happier. What measures do you have in place to show your employees they are valued even in light of a yelling customer?

Ways Entrepreneurs Can Be Mentally Healthy

Ways Entrepreneurs Can Be Mentally Healthy

Being an entrepreneur is hard work. There is no denying that. Being an entrepreneur takes an individual who is willing to take a chance and to jump in and make things happen. Because it’s not easy, there are ways that entrepreneurs can be mentally healthy that can assist them in reaching newer and higher heights of success in their endeavors.

Do you take care of your mental health? Do you make your physical and mental health a priority or are you too focused on business success that other areas of your life are suffering? You need to find a balance. It is crucial to business success and life success.

Ways Entrepreneurs Can Be Mentally Healthy

If you’re not certain if you’re mentally healthy, here are a few areas to consider.

  1. Do you feel sorry for things you’ve tried that “failed”? Entrepreneurs need to look at things they’ve tried, not as failures, but as experiments from which they can learn, move forward, refocus and try again. You can’t have an “oh woe is me” attitude if you want to thrive as a business owner.
  2. You’re not willing to face change head on. If you’re mentally strong and mentally healthy, you will embrace and jump into challenges and changes. Don’t focus on the “fear” of the unknown, instead focus on the welcome feeling of taking on a new challenge — it’s a chance to grow.
  3. Don’t get lost in the weeds of things you simply cannot change or control. Is the price of your equipment going higher? Not much you can do unless you look for a new supplier. If you mail a physical product and the price of shipping is going up, look for a new vendor or find ways to creatively absorb or pass along the costs. As an entrepreneur there are many things beyond your control — just as there are things in your life beyond your control. You need to know which battles to take on and which to let go.
  4. Be resentful of your competition. If your competitor is doing “so much better” than you are, you need to look and see if they are truly doing that much better or are they “faking it until they make it”? If you don’t have insider knowledge you don’t know how they are actually doing. What you can do is focus on your own successes and learn from your past experiments and move forward.
  5. Do you ever take time for self reflection? Mentally healthy people seek solitude as a way to reflect and recharge their mental and physical batteries. Meditate. Take a walk. Enjoy nature. Pet a dog. Eat a healthy meal — that is not eaten in front of the computer screen.

Take time to appreciate and celebrate your achievements. Learn from your mistakes. Keep moving forward toward your entpreneurial successes!

Are You Smart About Tech For Your Business?

Are You Smart About Tech For Your Business?

Are You Smart About Tech For Your Business? Tech can be our friend or tech can be a bane of your business’s existence. Whether you’re bogged down in email or if your site gets hacked or your website or computer get hammered by ransomware, technology can make running your business easier and more effective if you have a plan in place.

Here are a few things you will want to look at right now and take care of so you’re using tech to its best effect for your business.

Are You Smart About Tech For Your Business?

  1. Make sure your social media pages, website and domain name are in your name. Don’t hire a company to build your site or your pages and have everything in their name you need to own it from the get go even if you’re hiring a pro to build and monitor it.
  2. If you have tech — social media pages or a website or a cash register, learn to use it. If your entire staff doesn’t come to work one day would you know how to keep your business operational? You need to know how to do it all, even if you don’t always have to.
  3. Make your passwords safe and don’t keep them in a location that’s easy to get to. Also, don’t keep a file on your computer that reads, “passwords.” Use a password program like Dashlane or Last Pass to generate strong passwords and store them for you. Make certain your password for the password program is extremely long and strong and keep it in a location that cannot be easily accessed.
  4. Keep documents and information off site. You may want to upload documents and other items to the cloud and make off site backups. If you’re a paper heavy office, scan that information in and take a copy of it all off site.
  5. If you have an employee leave the company, make certain you immediately revoke his or her rights and access to your website, their email and any other sensitive information. Change the passwords on social media and keycodes on the doors.

Technology is great. You just need to use it correctly and safely!