Making your business dream a reality may be something that you’ve been struggling with. How do you take the leap of faith in yourself and go from employee to potential employer? It takes focus and fortitude and a few other things as well!
If you’ve always dreamed of being an entrepreneur, what’s stopping you? Overcome some of these fears and see whether living the life of an entrepreneur is the life for you!
Making Your Business Dream A Reality
- Face your fears. The fear of failure has stopped many an entrepreneur with a great idea in his or her steps. Be willing to fail — call it an experiment then move on.
- Be focused in your efforts. If you have myriad business ideas, choose the one that speaks to you the loudest and focus on that one. Bring in your other ideas once you’ve mastered the first.
- Start small and lean. You can print business cards at home if necessary. You don’t need a fancy office space. Work from a home office and meet at coffee shops until you can afford your own space — you may find you never need your own space. Create a small product to kick off your endeavor. Add on more options as you grow. You will want a website, but you can even get those for free and many are easy enough for those without much technical knowledge to build themselves. Save your money until you’re making money before you focus on a website with a lot of bells and whistles. If your’e selling product, though you may need a more robust site.
- Use social media to help share your message BUT don’t share a message until you know what it is!
- Look for a “team” or an accountability group. It is nice to have like-minded business people to bounce ideas off of and to help you through rough patches and with whom you can interact and offer insight. Mastermind groups are great for start-up businesses especially when new endeavors can feel so isolating.
Don’t give up on a business idea because you’re afraid. Look for a mentor or a business coach or a mastermind group who can help you formulate your message and get you moving down the road toward business success.
You’ve got a great idea! In fact you may be full of great business ideas but have you ever wondered, “Is your business idea viable?” Many of us can brainstorm a bad idea into something that might sound great, but when you’re an entrepreneur you need to nurture business ideas with legs and let those that don’t seem sustainable or viable sit on a shelf.
Don’t toss out ideas that are too vague or too costly or too time-consuming as they may have their day.
Is Your Business Idea Viable?
Here are some ways to determine whether you’re cultivating a viable business idea:
- You need more than an idea. Once you have an idea for a business, do you have the ability to drill down and make sure the idea can be a potential money maker? Ideas are plentiful, the steps to bring an idea to fruition may not be.
- Let’s face it, you don’t need the next-best-no-one-has-ever-though-of-this-before idea. There may not be any new ideas, but the way in which you execute your idea is what might make it fly.
- Is your idea ahead of its time? Is there a market or a niche available for your idea? Can you piggyback on an idea? You don’t need to reinvent the wheel, your unique personality and idea follow through can be what takes your idea from the thinking stage to the operational phase.
- No matter how good your idea is, you need to have customers, or the ability to find customers, in order to make it fly. Where is your audience? Do you know your demographic? What will make them switch from the brand they’re using now to come to you?
- Don’t force a bad idea. If you’re struggling with an idea. If you have told trusted colleagues about your idea and they’ve taken a step back or have rolled their eyes or made other such negative noises or reactions, it could be justified. You may be trying to force a business idea that simply won’t fly or that is too costly or that the niche is so small and your product is so expensive that you simply can’t make a go of it.
What is your idea process? Do you struggle to take ideas from the thought stage to the implementation phase? We can help!
How can your business stay relevant? You want your business to stay on top, right? Top of mind with current clients. Top of mind with potential new clients. How do you do that when every entrepreneur is working to do the same — stay on top and stay front of mind?
Do you ever worry you’re going to be continually struggling to get to the “top”? What is the summit of success in your mind? If you don’t know when you’ve reached the top you will continue to struggle.
Here are some ways in which we have uncovered which help our team and our clients feel as though their eyes are continually on the prize and that you will also remain true to your business and life purpose.
How Can Your Business Stay Relevant?
- Have faith. If you don’t believe in yourself, why will a client believe in you? Your fears and your worries will bleed into your client conversations. You may be the best in your field, but if you’re not projecting confidence you may not “win.” You need to be your own cheerleader.
- Be fearless. Those who push the hardest are usually those who win the most. You will fail. It’s a fact of life. How you show that you’re fearless is by getting up and trying again. Challenge yourself and you will win.
- Be a decision maker. If you’re not making decisions you are adding to the emotional stress and weight that is on your shoulders. Weigh the pros and cons, if necessary and then move forward. Procrastination is a killer of motivation and fortitude.
- Be ethical. If you’re not ethical, your clients will see that and you will be planting the seed of “if he is not ethical with me, is he being unethical to me?” Don’t waver in your ethics.
- Be healthy. Yes, you need to work a lot of hours, probably, in order to grow your business. If you’re not taking care of yourself and your health, everything you’re striving for will suffer. Get out of the office. Take a walk. Do some jumping jacks. Sitting for hours at a time is detrimental to your health.
How do you “stay on top?” What are you doing to stay relevant? How are you pushing forward to make it to the top?
Just as you need to find your niche when you start a business so too do you need to find your blog niche — this is especially true if blogging IS your business. If blogging is going to be your business and you love to write, you are on the right path toward being an entrepreuer.
Find Your Blog Niche
What are you passionate about? In fiction, the maxim is “write what you know.” Will your blog be about something you know? Something you want to learn more about? Something you’ve always been curious about and now you’re going to dive in and take your reader along for the ride? That is one way to go, for sure!
When you’re looking for a niche, don’t be too narrow, but don’t be too broad. For example your niche might be “cars.” Now that’s a broad topic. You could blog about “blue cars for teenagers.” That seems awfully narrow, right. You could come to a happy medium and blog about, “cars for soccer moms and beyond;” that niche would take you past the kids in soccer and onto your empty nest, for example.
Here are tips to find your niche.
- Blog about something you enjoy. If you’re looking to make a long term commitment to blogging, you don’t want it to be about something you don’t enjoy. There will come that day when writing your post will feel like a slog through quicksand, but that will pass… as long as you’re blogging about something you love.
- Do your research. Don’t jump on a trending blogging topic just because “everyone is talking about it.” If everyone is talking about it you may get lost in the conversation. Before you chose a blog topic or your website URL, do keyword research and see what else is out there.
- If you want to make money, from it look for possible ways to monetize before you lay out a lot of cash. Sure there are business ideas that seem like they will be profitable and long term and they can’t sustain themselves. So do your homework and put together a business plan that makes sense.
Are you blogging for your business? How is that going? Is it sustainable? Are you enjoying it and are you being consistent with it? If you’re not or you’re not sure, let me know. Our team can help!
As an entrepreneur you assume your customers love you. But have you ever wondered, “do your customers hate you?” Hate is a strong word, but your customers may not love you as much as you hoped they would.
Here are some things you might be doing that you think are fine, but you are making your customers angy.
Do Your Customers Hate You?
- You don’t listen to their concerns. You are so busy pushing your products and services on them that you don’t listen to see if that’s what they really need or want.
- You over promise, but you are underdelivering. If you can’t meet a deadline, don’t promise that you can.
- You always know what’s best (read number 1, again). If you’re not involved in the day to day operations of running their operation you don’t know what is best.
- You are not easy to get in touch with. Playing hard to get with a client is not a way to endear yourself to your clients. If you are working with them, be available to them.
- Watch what you say on social media. If you trash talk clients or people on social media, your clients will wonder what you’re saying about them.
Every entrepreneur wants his or her clients to love them, but you have to work to earn and retain that loving feeling. Remember when you were wooing them and convincing them that you were the right person with whom to work? You need to keep working on your relationship if you want it to thrive and be the best for both of you.
Have you experienced a time when your client didn’t love you as much as you imaged he or she did? What did you do to address that? Were you able to rekindle the warm feelings and stay working together or did you pocket that information as a learning experience for future clients and how to work with and treat them?