Did you know that gratitude can be used as a way to grow your business? When you consider that the definition of gratitude is: a positive emotion that acknowledges a benefit that one has received or will receive – and in business, even if your clients are paying you a fee, they are still probably grateful for the service you perform. The reason for their gratitude is that, without you performing that service, they will have to search for someone else to do it for them and the service you provide likely helps them concentrate on their core competencies.
Here are some actions you can take to express gratitude toward your clients:
- Saying thank you goes a long way. These two words benefit you both in and outside of business dealings. Thank them for their business. Thank them for referrals. A “thank you” is a true customer-building tool.
- Be willing to take the extra step. There are times you feel you can’t offer anything more, but if you’re willing to go the extra mile, your willingness to serve will be remembered.
- Positivity counts. In any situation, you should look for the positive. There are times this is difficult but if you’re calm in the face of an angry customer you can easily diffuse the situation.
How do you practice gratitude with your clients?