Video rules. We have written about that before and it seems to be even more true today than ever before. Why? Because that is how many people consume information. They are watching videos on their phones and tablets more than they re watching television. Should you be vlogging? Maybe… if you have it as a part of your overall marketing strategy.
If you want to become a video blogger aka vlogger, here are some tips to start yours and to help you stand out.
Should You Be Vlogging?
- Make the first 15-seconds count. It’s like needing to capture a reader’s attention in the first couple of sentences. If you don’t capture the attention of the person viewing your video in the beginning, they will move on. Don’t give away all your best information in that first 15-seconds, but tease it enough that they need to stick around.
- Prepare an intro to your video. An intro will enhance the professionalism of your vlog.
- Choose your thumbnail wisely. If you use the same thumbnail every time, a new viewer may not give your video a second look. A different thumbnail is intriguing and also lets your viewer know you have new content.
- Tell a story. Regardless of the length of your vlog, make sure you’re telling a story. The art of content creation needs to carry over into your vlog. Have a script. Have bullet points. Tell a story that has a beginning, middle and end.
- Edit the vlog. Hire a video editor. Invest in video editing software and edit your own. Edit out the ums and ahs and the dog barking in the background.
- Be consistent in your vlogging schedule. You want your viewers to know they can expect a new video blog from you on X day of the week at X o’clock.
- Talk about trends. If your vlog lends itself to current topics and trends, work that in. Be timely.
- Share your vlog on your YouTube channel, your website and your other social media platforms.
- Use hashtags and titles wisely to help your vlog get found in a search.
Are you using video in your marketing plan? Do you need a strategy for blogging and video blogging? If you’re just starting out or if you’re a long-time entrepreneur looking