Have you ever been told, “You can’t be all things to all people?” As a business owner, I know it’s sometimes difficult to not say “yes” to every project a client or potential client throws at you. I also know that when you’re just starting out you are looking at your business’s bottom line and the urge is there to say yes, simply to keep your bank account in the black.
I can tell you though, that if you choose a niche or specialize your bank account will remain in the black and your business will thrive.
In what way will being a specialist help you to be more profitable? Here are a few:
- You will be better able to focus your marketing efforts
- Being a specialist — regardless of the field — gives you immediate credibility
- You may attract higher-paying clients. (Professionals would rather work with someone who truly “gets” what they do)
Choosing a niche aka area of specialization will set you apart from your competitors. Your clients and potential clients will appreciate working with a professional who truly understands the subtle nuances of their industry. Are you focused on a particular niche?