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Regardless of the type of business endeavor you’re involved in, you need to harness the power of social media whether it’s Facebook, LinkedIn, Google+ or industry specific social media sites. Simply building the page isn’t enough; you need to gather quality followers, but how do you do that?

We offer these tips to help you grow your social media following:

  • Include links to your social media sites in your email signature. This simple action could garner you more followers.
  • Include your social media “handles” on all of your collateral materials. Include words such as: Like us on Facebook, Follow us on Twitter, etc./
  • Make a video. You’ve likely heard the term “going viral” and what this means is that you make a video that captures enough attention to your social media sites.
  • You only have to ask! It doesn’t matter where you are or what you’re doing, you will need to simply ask people to like and/or follow you. Harness the power of suggestion and return the favor.
  • Grab a QR code for your business, put it on your business cards, advertisements and your collateral materials. This may garner you more likes and follows.
  • Make it easy for people to like you! Put a box on your website that is easy to find and extremely visible. Don’t make people search around for Like buttons.
  • Make certain you produce quality content. Your followers and friends won’t want to read constant advertising pitches. Offer news they can use and relate to.

What tips do you have to grow your social media followers?