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Quick, what’s your personal brand? What is your business brand? Attendance at a networking event has likely taught you how to share your elevator speech — the what your business is, what your business does, and how you can help someone with your expertise. For many business owners, though it is about their personal or business brand.

How can you position your business and its brand? Here are some suggestions:

  • What makes you “you” and your business unique. Do you have colleagues that have said, “We come to you because of the XYZ you offer that we can’t find any where else?” If so, that is part of your brand!
  • How do you differentiate yourself from your competitors? Price? Service? Speed with which you deliver? Determine what it is that you want to use as your differentiator and promote that.
  • How will you communicate your brand/reputation to your potential business clients? Advertising? Your social media profiles? Testimonials from clients?

They say first impressions count, but ongoing impressions matter when it comes to business. Don’t you agree?