There aren’t too many times when I make a sweeping statement as it relates to business ownership, but when it comes to blogging, I believe that every business could benefit from having one. Why? There are myriad reasons, but I will share my top three here:
- Your blog is a platform to share your unique knowledge and expertise. If you are the expert in your field, then you need a platform on which to share it and your blog is the ideal place for that knowledge-sharing. Provide your readers with hints and tips that are in your area of expertise and that will help make their lives easier.
- Use your blog to announce specials, promotions, coupons or other deals you may be offering. While you will also want to share that information on your social media platforms, use your blog as the jumping off point.
- Ask your clients or potential clients questions and use the blog as a platform to answer them. If even one individual writes to you, they are in the midst of a pain point and if you can offer a solution to that pain, they will continue to look to you as the resource.
Consider, too that adding a blog to your website — and updating your blog regularly — means that your website will keep being ranked by Google. That is because Google loves fresh content and “rewards” you for it by keeping your site higher in the search engines. PS frequent posting isn’t the only way to get your site found — you need to employ quality SEO, but that is the topic for another blog post.