If you sign up for Facebook, Twitter and LinkedIn you will automatically be found, build your friends, followers and likes and your business will take off, right? Stop. Take a breathe. Relax. Social media is more of a “slow and steady wins the race” marketing tool. You need to have a strategy in place. You need to know where your clients gather, ie. if your demographic would never be caught on Facebook, then that is not the social media platform for you even though “everyone else is there.”
How can you harness the power that social media can bring?
- Being social is key. Build friendships. Involve yourself in conversations. Don’t use social media as a “free” platform for advertising your goods or services.
- Find the social media platform that makes sense for your business. Perhaps LinkedIn makes more sense than being involved in Facebook — you need to know where your potential clients gather and go there to build relationships.
- Be patient. Rarely is anyone an overnight success. Building relationships on social media takes time, dedicated effort and persistence.
- Do you have any deals or free giveaways you can offer on social media to help spread the word about who you are and what you do? If so, offer it as part of your weekly social media posting.
What can you do to make the best use of your efforts on social media?
Courage is one of those topics where it seems all the reading in the world becomes useless the moment you are face to face with a terrifying event.
We have all heard how courage is not the “absence of fear” but the “will to move forward in spite of your fear”. But have you ever wondered how you might improve your courage or prepare for such an event in advance?
Some people are predisposed toward courageous acts, while others become trapped and even frozen in their fear. There are several reasons for this, but the main reason is so simple it becomes easily overlooked or bypassed as important.
I will show you a way to easily become more courageous, and also build a courageous team and family. It’s easy, it’s fun, and you can definitely do this!
Have you ever given careful thought to words derived from the word “courage”? Let’s take a look at two powerful words, one negative, and one positive, and see how they might affect us over time.
As we might expect, the negative “derivative” of courage will diminish courage. It can diminish your courage, and if used by you upon another it can damage their courage as well. The word we are speaking of here is “discourage”.
The word means – “to cause to lose courage, confidence or enthusiasm”.
In effect, when you say something that is discouraging to another, or even in “self talk”, you are causing the “loss” of courage. As we travel through this journey we call “life” we are all exposed to some level of discouragement, and some much more than others. Those who live a lifetime listening to and repeating discouraging remarks can actually reach a point where courage is so distant that they become frozen when confronted by fear.
Being “frozen” is an extreme reaction, and most of us can manage to act a bit more decisively than that, but it shows how much damage we can inflict through discouragement over time. The sad thing is that most people do this to both themselves and the ones they care for most.
Have you ever set out to accomplish something you hoped would be special but it ended up disappointing someone you cared about? What words did you tell yourself at the moment you discovered you had disappointed them? Many would silently say something like, “you stupid… you should have known better”… or the like. Over time, we either become afraid to try or we diminish the effort we give in trying to please another, due to the years of discouraging remarks we have stored in our subconscious mind.
The other side of the equation is “encouragement”, which is defined as, “to give courage, confidence, or enthusiasm to another”.
Wow! Do you get it! I hope a light just came on so bright that it never fades. We can actually “give” courage to another little by little throughout their lives by “encouraging them. This is very powerful and must not be taken lightly. We build or diminish courage in our “team” and or family through these simple and frequently used and abused methods.
To be doubly powerful, encouragement should be the foundation of all communication and discouragement altogether avoided… unless of course you are purposely trying to cause someone harm. (Not recommended)
Try this. Start your next day finding new ways to “encourage” others, and begin to be self-conscious of any “discouraging” remarks to remove them from your vocabulary and life.
It is important to begin with yourself and the way you speak to “you”. If you are already discouraged, then it becomes almost impossible to help someone else, but all is not lost.
Begin by writing five positive statements to yourself and repeat them out loud five times, three times a day, for three weeks
It is important to write the statements “positively”, like, “I will exercise strong character in all my decisions”, rather than, “I will not think negatively”. The very inclusion of the word “not” cancels out much of the value of the statement. When we are going “to do” something, let’s just say what it is we will do.
Remember the very wise words of Yoda, “Do, or do not, there is no try”. The power is in the “do”. The “do not” is doomed to fail.
May a life of powerful action and courage bless you all!
Hey, don’t I know you? You certainly don’t want to leave doubt in the minds of potential clients, right? Did you ever wonder if you’re leaving money on the table by not being “in front of” clients and potential clients when you’re not even in the room? Passing out business cards is certainly one way to connect with individuals but are there other ways in which you can be visible?
Here are my thoughts on this subject:
- Make certain you have a social media presence. Make certain the contact information you hand out easily lets people know where you are on the internet — your website and your social media platforms.
- Do you hand out pens or other give-aways? Is your name, contact info and website on all of them?
- Do you do a lot of driving for your business? Why not invest in magnetic signs and make your vehicle a movable billboard?
- Do you you have employees that wear uniforms? Make certain the uniforms have your company name, logo and a phone number on them.
The best way to draw in more clients is to make sure your name is “out there.”
Once your business has a social media presence business will take off, clients will be knocking down your doors, you’ll have to move to a bigger location and hire more employees, right? Well, not so fast. Social media is more of a “slow and steady wins the race” type event. Social media is an effective tool in your marketing arsenal but it is only one tool and needs to be part of an overall strategy not a one-off proposition.
Here are my tips for leveraging social media to enhance your business marketing strategies:
- Build relationships. Social media is about starting and joining conversations. Don’t use your social media to simply try to sell your products. Let your clients and potential clients get to know you.
- Be patient. Social media takes time to build both a following and a reputation. Consistency also matters when it comes to posting your updates.
- What is the best social media platform for you and your business? While we realize that “everyone” is on Facebook, and perhaps you should be as well, there may be better avenues (ie where your ideal client gathers) such as LinkedIn or Google+
What have you tried as part of your social media strategy that has worked in your favor?
There are times in both life and business when you will get thrown a curve ball. How you handle it reflects on both your resiliency and your attitude. A positive attitude and a tendency toward resiliency will help you roll with it and get back on your feet.
Here are some lessons to keep in mind when things simply aren’t going your way:
- Be bold. Take a chance. Put yourself out there and see what the world sends back. It may not always be the boon you’d hoped for but you will never know until you try, right?
- Remember, life goes on. Yes, there are times when you’re dealt a devastating blow but once you pick yourself up, dust yourself off and take stock — even if it takes a couple of days — you can get back on course. In business, rarely is failing fatal.
- Know when to simply let go. There are times in business and in life when you have to know when to walk away — whether from a personal relationship or a business client that is draining your energies and not appreciating your efforts.
How do you face challenges? What do you do to come out the other side?