If you’re an entrepreneur, maybe you’re considering starting a blog or a newsletter for your business. Maybe you already have a blog or newsletter for your busienss but you may be wondering how to write better business content. If you’re not getting engagement on your blog posts or your social media posts and if no one is opening your newsletters, you may need to look at your process.
Writing is an art, but you can learn to do it — if that’s what you want to do. Many entrepreneurs perfer to focus on their core competencies and hire professional writers who can create content for them. Regardless of how you go about creating content here are some tips to help you along.
How To Write Better Business Content
Write frequently. The more you write the better you will be. Just as athletes understand that the more they practice, the better they will get at their sport the same goes for writing. When you get into a writing habit you hone your skills and it will come more easily to you when you do it.
Read often. If you don’t read you will have a harder time creating content. Also, reading keeps you up on current events — if you read newspapers. Reading books and blog posts or other content in your industry keeps you current on the trends. You should always stay as informed as possible.
Understand your reason for writing for your business. Do you want to be seen as the go-to expert in your field? Do you want to get speaking engagements based on your content? Are you looking to make sales? Know why you want to write then craft your writing strategy for your business based on that.
Choose topics wisely. Remember, you cannot be everything to everyone. Choose what you write about and why. When you choose a blog topic, stick to one topic. It is easy to get off topic. When you do that, make note of the topic you veered off on and use that for a blog post at a later date.
Read it aloud or ask for a friend or colleague to read it for you. Even though you can easily go back into a blog post and make changes, it’s best to put your best words forth.
Do you write for your business? Do you need to write, but just haven’t or don’t know where to start? Let me know, I can help!
Is there a better method you should be using to reach out to cold contacts? Do you need to employ a different aka better marketing strategy? Before you stop all email marketing, we have a few ideas you can try to potentially see better results with your cold emails.
Why Your Cold Emails Aren’t Getting Opened
Know whom you’re trying to reach. If you sell dog products and you’re marketing to cat owners, you don’t have your buyer persona dialed in. Know who your ideal client is before you send that email.
Are you A/B testing your subject lines? If not, start. Your email may be going to spam or the subject line may not resonate. This will impact open rates and responses.
Drill down and segment your audience. Don’t send an email that is a “one size fits all” because in the marketing world there is no such animal. Segment and market specifically to that segment.
Use an email signature. Remind people who you are, what you do and why they should believe what you say in your email. Your signature is valuable space on your email – use it wisely.
Be clear and be brief. If you need to send and email that is 500 words long, you’re not honing in on your message. Be clear – here’s my product, this is how it will help you, here’s how you can buy it. If you want to expand upon your message, offer calls to action. “To learn more about our product, click here.” “Want to know how our product is helping others who are dealing with the same things you are, click here.”
Is email marketing part of your overall marketing strategy? Don’t just throw spaghetti at the wall and hope some of it will reap success. Have a strategy for all the marketing upon which you spend your time. If you’re struggling to get your message heard, reach out to use, we can help.
Just as people change and grow, so too does your business. Where you were ten, five, or even two years ago may not be where you are now. You and your business have morphed and expanded. Should you rebrand? It’s a question many entrepreneurs ask themselves at one point.
It’s not an easy question to answer, especially if your clients have come to know you as Brand A. Will they stick with you when you’re Brand B? Is there a way to meld the “old” you and the “new” you? When you’re looking to rebrand, it’s best to speak with a graphic designer or a rebranding specialist who can help you make the transition a smooth one — for you and your customers.
You don’t want current customers to get scared you’re changing and won’t be the company you once were, but you don’t want to let fear of that hold you back. You need to tell your current customers why you’re changing and how they fit into the “new” brand.
Should you rebrand?
What is prompting the need or desire to rebrand? Here are a few reasons to consider:
There’s been a sea change in your business and your current logo and brand feel don’t seem to fit. If the business management team has changed that may prompt a rebranding.
Are you going in a new direction with your business? That new direction may mean you’re going after new clientele and the rebranding may be what you need to appeal to them.
Your logo may simply look dated. It may be using colors that are either outdated or are so prevalent in other industries or businesses that you feel your identity is getting lost. If you started out your business by selling widgets and now you consult with others who want to sell widgets, the brand image may need to be retooled to show the new direction.
When, or if, you rebrand you can use that as a way to “relaunch” your business, have social media events or even an open house to introduce the new you to the business community.
Have you gone through a rebranding? Have you considered the fact that you should be rebranding? What is stopping you? What made you jump into rebranding?
Just as you need to find your niche when you start a business so too do you need to find your blog niche — this is especially true if blogging IS your business. If blogging is going to be your business and you love to write, you are on the right path toward being an entrepreuer.
Find Your Blog Niche
What are you passionate about? In fiction, the maxim is “write what you know.” Will your blog be about something you know? Something you want to learn more about? Something you’ve always been curious about and now you’re going to dive in and take your reader along for the ride? That is one way to go, for sure!
When you’re looking for a niche, don’t be too narrow, but don’t be too broad. For example your niche might be “cars.” Now that’s a broad topic. You could blog about “blue cars for teenagers.” That seems awfully narrow, right. You could come to a happy medium and blog about, “cars for soccer moms and beyond;” that niche would take you past the kids in soccer and onto your empty nest, for example.
Here are tips to find your niche.
Blog about something you enjoy. If you’re looking to make a long term commitment to blogging, you don’t want it to be about something you don’t enjoy. There will come that day when writing your post will feel like a slog through quicksand, but that will pass… as long as you’re blogging about something you love.
Do your research. Don’t jump on a trending blogging topic just because “everyone is talking about it.” If everyone is talking about it you may get lost in the conversation. Before you chose a blog topic or your website URL, do keyword research and see what else is out there.
If you want to make money, from it look for possible ways to monetize before you lay out a lot of cash. Sure there are business ideas that seem like they will be profitable and long term and they can’t sustain themselves. So do your homework and put together a business plan that makes sense.
Are you blogging for your business? How is that going? Is it sustainable? Are you enjoying it and are you being consistent with it? If you’re not or you’re not sure, let me know. Our team can help!
To grow your business you MUST attend networking events. Well, that is a pretty broad statement and it may or may not hold a lot of weight. Sure you need to prospect for new clients, but if you’re attending networking events simply for the sake of attending one, are you growing your business? I do have some tips for how to become a networking guru and they may be tried-and-true or they may be new-to-you.
What I do know, as a business coach, is that you can’t operate a business in a vacuum. You also can’t spend so much time out of the office that you’re not taking care of business and serving your current clients. You need to strike a balance and you need to attend networking events that make sense.
How To Become A Networking Guru
I enjoy attending networking events and business meetings. I find them helpful, but I don’t look at them as the only way to grow my business. I also don’t put so much pressure on my attendance there that I walk away disheartened if I don’t close a deal. As a matter of fact, I NEVER attend an event with the idea of closing a deal. A networking event is a getting-to-know you opportunity. Walk in there with the knowledge that you can be a resource and you will find you have more success than those who walk in wanting to close the deal.
It doesn’t matter what meeting you attend, as long as you’re getting out of the office and meeting new people, right? No. You don’t want to attend a meeting, just to attend a meeting. Choose one that makes sense for you and your business. Your time is too valuable to waste.
Not everyone is a potential client, or maybe they are! Every person you meet is a potential colleague, but not necessarily a client. This means even the person you’re striking up a conversation with in line at the grocery store could be a colleague or client so it makes sense to be on your best behavior. Imagine if you’re yelling at a cashier and the next day you see the person who was in line behind you at a networking event? You will not be able to erase that first impression.
Your need to recite your elevator speech and share your business story with everyone you meet. Stop! You don’t. Let people get ot know, like and trust you before you begin the sales pitch. Be a resource. Ask about their business. Make the meeting about them, not you! Ask open-ended questions and steer away from religion or politics at an initial meeting.
Networking is about relationship building. How strong are your relationships?
Tips To Bring Your Next Presentation To Life because if you’re in front of a group of potential clients at a networking meeting you want to not only teach them valuable implementable tips, but you want to entertain! How can you make your next presentation memorable? Hint: Remember, it’s not all about you — even if your’e the one imparting the information!
Tips To Bring Your Next Presentation To Life
Be enthusiastic. Whether you’re a pool service pro, a septic tank cleaner or a Fortune 500 CEO you need to be enthusiastic about your subject and find a way to bring even the driest of subjects to life. Bring props if they help support your topic and if they are interesting. Don’t stare at a screen and read word for word from your slides. If you’re doing that, you may as well hand the slides to the attendees and let them read at their leisure.
Mine your memories for information that only you know about your subject matter. Remember, you’re the speaker and that means you will be seen as the expert. Go beyond the superficial and give the audience something to truly think about. Look for intriguing angles on a subject about which “everyone” may know.
Ditch the jargon. Believe me, you will not impress your audience if you use “industry speak” and pepper your talk with acronyms. Speak plainly. In this instance, industry speak and acronyms will not make you look like an expert, it will make you look like a show-off. If your audiences’ eys are glazing over every time you toss out an industry specific term, you need to get back to basics and keep your speech simple and relatable.
Move around the room. It is comfortable for most people to stand in one place and stand behind a podium. I urge you to get out, walk around, make eye contact with the audience. Don’t read from your speech — practice before you attend the meeting so you can speak more naturally.
Know how you operate. What works for one speaker will not work for another. You’ve been to events where the speaker focused solely on slides, others that used no visuals and others that had a combination of the two. Know what makes you most comfortable in sharing your expertise and embrace that as your speaking style. If you’re not a “funny guy” don’t attempt humor. Avoid potentially inflammatory comments. Keep to the topic about which you are speaking.
Leave time for questions, but don’t be worried if your request of, “Does anyone have any questions?” is met with crickets. Many people won’t speak up in the group setting. If no one has a question, make certain you extend the invitation to, “Reach out to me any time if you do have questions.”
Remember, the speech is about the audience. Give them something they can take back to their office and potentially implement. Regardless of your career path, if you’re speaking on a particular subject and if you have an audience, they are there to learn. Give them knowledge.
What do you do to prepare for a speech? How do you deliver your expertise? Are you looking for more speaking engagements? What are you doing to make that a reality?