Conscious business ownership is a buzzword in entrepreneurial circles. What does it mean? It means that the business takes up causes and that the way they operate the business, treat their employees and customers and the environment support their mission and vision. Is your business promoting your values? Maybe it isn’t even something you’ve ever thought about. Chances are you haven’t. I didn’t, until recently. Once I did take time to think about my mission and vision for my business, though, I did realize I run my business the way I run my life — I follow specific missions in my life and they carry over to my business dealings.
Is Your Business Promoting Your Values?
Whether you’re a solopreneur or if you’re looking for a business partner, you need to know your mission and visions and to make certain they mesh or you will be butting heads. You may or may not pronounce to your clients and your employees that you are running a conscious business, or you may just be living your mission and vision without the pronouncement.
I’ll bet you are living your mission and your vision and that it is carrying over into your business interactions, but if you’re not clear about the concept, here are values to consider:
Be authentic. Be true to yourself every day in every business and personal relationships
Be ethical. Just as you wouldn’t work with someone whose ethics you questioned, you don’t want your potential business partner to question your ethics.
Be trustworthy. If you’re trustworthy, you will more quickly build trust with prospective clients. It’s been said that new clients want to work with a business owner they “know, like and trust” and you want to be the person they have those feelings for.
If you work with a team, do they understand your core values? If not, why not? Have you articulated the mission and values to them? More importantly, have you shared with them HOW they can carry those values into their interactions with clients on a daily basis.
It’s not a trick question. You do need to ask yourself what will you risk for your business dreams? Do you want to “go big or go home” or do you want to dip your toes into the entrepreneurial stream? You can choose to be somewhere in the middle. No matter which path you choose you need to understand the risks, the rewards and how long it might take you to achieve either.
Everyday when I am talking with entrepreneurs, we have the discssion about what type of risk-taker they are. About how quickly they want to achieve their goals and myriad other items necessary to help them pull together their business plans and become gainfully self employed.
Act as though you are the success you’re dreaming of. While I don’t embrace the “fake it til you make it” mentalityI do believe that if you dream of being an entrepreneur you need to have the entrepreneurial mindset. You need to move away from being an employee to being an employer. Are you ready to act as though you’ve already “arrived”?
Believe in yourself and know that you have what it takes to be a successful entrepreneur. You need to surround yourself with people who will help support your dream, but more importantly you need to believe in yourself and that you have the skills, knowledge and drive to make it happen. If you can’t boldly say, “Yes, I can do this!” It will be difficult for those around you to believe it.
Live the dream. Your small steps toward entrepreneurial greatness means you need to work at it each and every day. Sure, you can take a day off and spend time with friends and family, but when you’re starting out, you need to be focused, driven and see that goal you’re driving toward. As they say, “there are no shortcuts on the road to success.”
Are you willing to make the sacrifices necessary to achieve your goals? Is your family supportive of your dreams? What’s holding you back from your dreams? Let us know. We can help.
Here are ways you can make that leap toward the million dollar business echelon.
Have a written business plan. If you don’t write down a plan that you can follow that has measurable goals, you will likely get off track. Write down how you will run your business, your measures of success and your income and expenses.
Get, and stay, organized. If you don’t have a marketing budget in place and if you don’t have your business entity properly set up or if you don’t have a business bank account, you will be floundering financially and this can eat into your potential million dollar earnings.
Surround yourself with a stellar team. Even if you’re a solopreneur, you will still likely need an accounting professional, a legal professional and perhaps even a graphic designer or content creator on your team. You will be busy pursuing your area of expertise and your core competency and it makes good financial sense to hire professionals to take on the tasks at which you don’t excel.
Learn to delegate but don’t forget to supervise. It’s great to delegate, but quality control is your ultimate responsibility. Drop in on your social media pages and see what information is being shared. Check in on the quality of products being manufactured and services being delivered. Your name is on the line with every interaction your staff or contractors have.
Track what is getting done. Track income. Track expenses. Track the number of clients coming through the door. Track those clients with whom you no longer work. If you aren’t measuring successes and failures, you won’t know when it makes sense to course correct, or raise your prices, or drop an underperforming project.
Are you on your way to building a million dollar business? Are you feeling that your progress has stalled? If so, reach out to us, we can help.
Are there secret traits entrepreneurs share? Perhaps, but they certainly don’t have to be, and likely aren’t a secret. If you’re an entrepreneur, I’ll bet you share these traits.
They understand what gets them out of bed in the morning. Being motivated to be an entrepreneur through good times and bad is what motivates entrepreneurs.
They choose an endeavor that is in alignment with their skills and their passions. Trying to fit a square peg in a round hole and running a business around it, is not going to bring joy to you or your employees. Find what you love and then find what people will pay for that aligns with what you love and you are on the road to a business that will inspire you.
They are frugal. Start-ups know that money will be tight and because of that they are willing to “eat Ramen” and cut expenses to help their business succeed. They also know it’s not necessary to operate from a high end store front or to invest in all new equipment, when used will work just fine in the start up phase. You need to be penny-wise in your start up phase.
They are “shameless” in promoting themselves and their business. You can be shameless with self promotion without being obnoxious. Keep front of mind how you can HELP others with your business, not just what you can SELL others.
They interact with like-minded individuals. Getting out of the office and being with like-minded business owners at networking events helps keep you motivated and inspired to move forward. Talking through your struggles with someone outside of your organization may help you find a solution you hadn’t considered.
They are resilient and don’t take failure personally. Sure, it hurts when something you’re trying fails, but if you can bounce back and learn from that “mistake” then you can move forward stronger for having had that failure. I don’t look at anything in business that doesn’t work as planned as a failure; I look at everything I try as an experiment that I learn from.
Do you share any of these entrepreneurial traits? What secrets do you have?