How To Build An Effective Business Blog

    How To Build An Effective Business Blog

    How many blog posts have you written, or had written, for your blog? Are you seeing conversions from the blogging? Are your numbers going up and showing a higher time on site rank? Are readers clicking through, buying your project, reacting to your calls to action? We have tips on how to build an effective business blog — we have some things you should do, and mistakes to avoid.

    Blogging isn’t a new-wave thing. Blogging is here to stay and can help amp up your authority in your business niche.

    Here are blog steps to take:

    1. Post frequently and consistently. Choose how often you will post, and on which days, then stick with it.
    2. Use searchable headlines.
    3. Make sure you know what your keywords are and use them strategically. Don’t keyword stuff, but use those keywords and key phrases for which you want to rank and use them.
    4. Use images and graphics in your blog posts. Readers have short attention spans so use images to highlight the text and use bullet points, subheads and numbered lists to make the content skimmable.
    5. Proofread your content before it goes live.
    6. Share your content in your newsletter and on social media.

    Here are blogging mistakes you will want to avoid.

    1. Not being consistent in your posting.
    2. Posting about topics that don’t relate to your business. Don’t jump on a trending topic if it has nothing to do with your business.
    3. Make sure your blog posts and your website are pleasing to the eye.
    4. Make sure your blog and website are mobile-friendly.
    5. Don’t write a blog post that is 2,000 words long if what you’re saying could be said in 300 words. A lengthy post is all right, if it sticks to topic and if it is all relevant information. Your blog post should be at least 300 words in order to rank on Google, though.

    Give your blog posts a once over or ask a trusted colleague to look at them and see if you’re on topic, relevant, readable and are consistent enough in your posting.

    If you’re not sure if your blog is doing the work for you that it should be, reach out to us and let’s talk blog and marketing strategy. 

    How To Communicate More Effectively

    How To Communicate More Effectively

    When you’re talking to your potential clients, to current clients or even to your family are they hearing what you have to say? Are you listening to what they are telling you? You need to know how to communicate more effectively if you want to succeed in life and in business!

    Every one of us talks every day, but what are we saying? Who is listening and what message is getting through? As an entrepreneur, these are things you need to think about in order to move forward effectively.

    How To Communicate More Effectively

    Take some time and really think about how you’re communicating then take steps to make your conversations more powerful and meaningful.

    1. What is the person’s problem? Before you jump in with the solution you offer, take time to listen and see if your solution will address their problem. It may not. You can create common ground when you listen first and talk later. The person you’re speaking with wants to be heard and wants to tell you what their pain point is. If you do have a solution, offer it after they’ve had the chance to talk.
    2. Meet your clients where they are right now, but help them imagine where they could be with your help. What would their future look like after you’ve offered a solution? If they are mired in the minor details they may not see the light at the end of the proverbial tunnel. Show them that light and let them know you care and can help.
    3. When you’re talking with someone or writing a blog post or newsletter, fous on “you” not “them” or “they.” When you use the pronoun, “you” it will cut to the heart of the person who’s reading your article and they may be able to see themselves in the pain point or in the solution you’re providing. Writing to “you” makes the words more personal and immediate.

     When you’re talking with people are you truly talking to or with them or are you talking at or over them? Pay attention to your communication style and see what might need to change in your communication methods.