When I am working with coaching clients, one of the questions I hear most often is, “How can I bring in more clients?” or “How can I close more sales?” One item I tell my clients to do is to ask for referrals from current satisfied clients and to ask for testimonials from chose clients — having a current client recommend you is the best way to bring in new business.
If your client-closure rates aren’t what you hoped they’d be, here are some tips for closing that sale:
- Make sure you understand their pain points.
- Don’t try to be everything to everyone — make sure the products and services you’re offering are a good fit for that client.
- Build relationships by taking more time to listen than you do talking. Listen to what a potential client is telling you because their pain point might be different than what you imagined it was.
What tried and true tactics do you have to bring in new clients? Take time today to ask a current client for a referral.