Attending a networking event is not a race to the finish line of “who has collected the most business cards.” Instead, networking and attending events should be about meeting potential clients, getting to know them, building a relationship that takes you beyond the initial meeting.
Networking is not a one-way street. It is something that should be mutually beneficial. A better way to look at networking is to approach it from a “what can I give back that will matter to the individuals I am meeting.” Here are some tips you can implement to be more of a giver at your next networking event:
- Be inclusive. If you see someone standing off on the sidelines, invite him or her into your conversation or strike up a conversation between the two of you.
- Be authentic. Business people are savvy and they will know if you’re showboating.
- Introduce individuals you’ve met with others in the room with whom you believe they will have a connection.
- Reach out after the event. If you have a solution to a problem that one of the attendees mentioned, reach out and offer your solution — no questions asked.
- Volunteer your time. If the group you’re attending has an opportunity to be a volunteer, take it. Become invaluable.
- Be social after the event. Connect with people on social media. Share their posts, comment on their blogs.
Do you find that networking events help you grow your business? What is your best-networking tip?