Is there a magic bullet to making sales? Are there some secrets that the top sellers are in the know about that you aren’t? I don’t think there is a magic formula, but I do have 5 sales strategies that work — as long as you work them. Because times have changed, the way in which we make sales and interact with potential customers has had to morph and evolve as well.

5 Sales Strategies That Work

  1. Treat your customers as you’d like to be treated. Sounds simple, but with today’s high tech world, we sometimes forget the high touch methods of making sales still work best. Make a connection and be the person that is the go-to for your potential customer.
  2. Remember, it is about how your product can take away their pain points. It is not about how great your product or service is, even though it is great, i am sure. When you’re working with a new customer make sure you really listen to them and that you show how you can ease their pain with your product.
  3. Know your customer’s comfort level. If they are a start up they won’t likely be spending $50,000 on a coaching program or on a product that might break the bank. Know your customer. Know what they have to spend and offer them a product or service that fits their needs. You don’t need to oversell your products or services to them. if they like what you do, they will eventually ask for more.
  4. Keep it simple. Rather than putting together a high tech slide show or powerpoint presentation, sit down over a cup of coffee and have a conversation. Get to know them, speak their language. Speaking of language, don’t speak in acronyms — it doesn’t impress.
  5. Follow up and follow through. If you promised to deliver something, make sure you do. Don’t drop the ball right after your initial meeting. Your initial meeting and your initial follow through is what will set the tone for the rest of your relationship.

Are you focusing on the client and his or her needs when you’re making a presentation? If you’re not, or if you’re not sure, talk wtih a trusted colleague and ask them to listen to your presentation. Adjust accordingly.

Share This