So many entrepreneurs that I work with seem to think that being busy 24/7 means they are being productive 24/7. The fact is, you need to separate yourself from your business and strive for a balance of work and life in order to be truly productive. Consider too, that being constantly busy doesn’t mean you’re being constantly productive; in fact, being “on” all the time eventually leads to burnout. Being in business for yourself means you wear many hats: salesperson, accountant, receptionist, marketing… the list goes on.
Here are ways that you can take a step back, recharge your batteries, and then move forward with a more balanced life:
- Have clearly defined business goals. Without knowing where you want and need to be on a daily, weekly, monthly and annual basis, how will you know when you’ve arrived?
- Have clearly defined personal goals. Yes, your personal goals need to be part of your business plan. If you don’t have personal goals (ie, run a marathon, learn to crochet, walk every day, etc.) you need to get some. Having personal goals will help you balance your life and work.
- Lists are your friends. Make a list every morning or at the end of each business day for the next day. A list will keep you focused and the mere task of crossing an item off your To-do list is a mood booster!
- Are you always involved in income producing activities? If you find yourself spinning your wheels on tasks such as mailings, or your own bookkeeping you should find someone to do those tasks for you. As an entrepreneur you need to focus your time and talents on the tasks that make you money and show your expertise.
- Don’t forget to ask for referrals from current clients. The best way to garner new business is through word of mouth.
Prioritize your work and life and you will be more productive and happy in both.