Let’s face it, there are tasks that we undertake in our lives and in our businesses that we truly love and there are tasks that we dislike so much that we will procrastinate on them until all we are faced with are those tasks which sap our energy and our productivity.
As business owners, we need to know what our core competencies are and embrace those. We also need to admit there are tasks for which we are simply not suited (social media, marketing, bookkeeping, etc.) and we need to find a trusted partner with whom we can trust those activities so that we can focus on our core skills.
You likely got into business for yourself because you have a skill to offer, a problem that you can fix for your clients, and a need that your skills or products can fill, right? Savvy business owners know that they shouldn’t let the tasks that they simply don’t enjoy or at which they don’t excel get in the way of running the business that they love. To effect that, they have learned to outsource.
Outsourcing simply makes sense, especially if you look at the time and money you will be losing by struggling to complete payroll tasks or write press releases. Your expertise is what makes your business valued by your clients. Relying on the expertise of others to complete other tasks will enhance your productivity and your business’s bottom line.
Yes, there will be upfront costs to pay for outsourcing, but the benefits you reap will more than make up for that. Are you focusing on your core competencies or being bogged down by tasks for which you’re not suited?