Once your business has a social media presence business will take off, clients will be knocking down your doors, you’ll have to move to a bigger location and hire more employees, right? Well, not so fast. Social media is more of a “slow and steady wins the race” type event. Social media is an effective tool in your marketing arsenal but it is only one tool and needs to be part of an overall strategy not a one-off proposition.
Here are my tips for leveraging social media to enhance your business marketing strategies:
- Build relationships. Social media is about starting and joining conversations. Don’t use your social media to simply try to sell your products. Let your clients and potential clients get to know you.
- Be patient. Social media takes time to build both a following and a reputation. Consistency also matters when it comes to posting your updates.
- What is the best social media platform for you and your business? While we realize that “everyone” is on Facebook, and perhaps you should be as well, there may be better avenues (ie where your ideal client gathers) such as LinkedIn or Google+
What have you tried as part of your social media strategy that has worked in your favor?