Quick! Who is your ideal customer? If you have to stumble around for an answer, then you need to take a few moments — perhaps longer — to formulate an answer so that you have it front of mind every time you meet a potential client at a networking event or even when you’re out for a cup of coffee at a local restaurant.
Here are some things to consider when thinking of who, and how to reach, your ideal client:
- Reach them with a story. Every business owner has a story. What’s yours? Use your story to connect with potential clients and as a way to tell what you do without being overly salesy
- What do you do that can keep the attention of a prospect? Do you have unique goods or services? What sets you apart from the competition? Know this and you can determine your ideal client — it’s the person for whom you can address a pain point with your goods or services
- Look at your current client base and analyze it. What are the common characteristics they all — or most — share? This could put you on the path of understanding who your ideal client is
Once you know who your potential ideal client is, you can work toward going where they are and amping up your prospecting!