When I was in a coaching call with a client today I was telling him that he should be asking for referral business and testimonials from current satisfied clients. Why? Because a referral from a current client and testimonials on your website amps up your credibility. It shows potential clients that you have a stable of clients who are happy to attach their name to the goods and services you provide.
What is the best time to ask for a testimonial? When you’re in a face-to-face meeting with a client or when you’re on the telephone. You can also request one via email, but consider the more personal approach.
How can you ask for a testimonial? Here are some ways: 
- Just ask. It may seem more complicated than that, but it’s not. If you don’t ask, chances are they will never have considered offering. “Bill, I have loved working with you and I wonder if you’d offer a testimonial for the services we’ve provided.” Boom. That easy. He may be flattered that you’ve asked. Also, link to his business on your site in the testimonial — win-win for both of your businesses.
- If your client seems hesitant, it could be because they think they aren’t “good with words.” If they don’t know what to say, offer to write up something on their behalf and send it to them to see if they will agree to it or if they want to tweak it. This could make it much easier for them.
- Return the favor. If you receive a testimonial and you can return the favor for a client, do so. In fact, if you offer to write one for a client, it may prompt them to say, “Hey, let me do that for you as well.”
If you’re not asking you won’t receive. When, and how, will you ask?