“Clarity Leads to Cash” is a phrase I heard recently and it got me to pondering whether it was true. Entrepreneurs that chase the next best idea or that are continually reinventing themselves to ride the wave of the latest fad aren’t helping themselves toward the cash at the end of the rainbow.
Do you have clarity in your business? Just as clarity in life helps you fulfill your life’s purpose, clarity in business helps you stay focused on what you truly want to do, where you ultimately want to take your business. Without clarity of purpose how will you know if your business is on the path you’ve set for yourself and for your ultimate business success.
While not all business owners look toward the bottom line as their only measurement of success, no business owner wants to be in business to lose money, right? What are your core competencies? What is the mission and vision statement for your business endeavor? Will you know clarity when you achieve it?
To find clarity you need to take time to write down your core competencies, what you do best, what drives you. Get a handle on what prompted you to go into business in the first place. Are you still focusing on what you do best or have you gotten sidetracked by the day-to-day tasks of running your business? Are you working on or in your business? Entrepreneurs with clarity understand they need to work On it rather than In it. Which path are you taking and do you have clarity of purpose?