In light of the recent recession, more and more individuals are turning to entrepreneurship as a way to not only survive, but to thrive.
Here are some of my favorite marketing tips for small business owners:
- Build a blog and start blogging
- Network through social media sites such as Facebook, LinkedIn, Google+ and sites related to your specific industry
- Make use of direct mail campaigns
- Send out e-newsletters to clients and prospects
- Issue press releases when you’re company meets a milestone
- Get involved in the community. Become a sponsor of an event or fundraise for a cause that’s near and dear to your heart
- Target your audience with care and network at events where you’ll be most likely to meet potential clients
- Offer a free gift or free report through your website as an enticement for individuals to sign up to your newsletter
- Be open to feedback from your clients
- “Reward” clients that refer you to other clients. Word of mouth is the best advertising available
We’re sure you have other ways in which to network and grow your business. We’d love to hear what they are.