Be A Business Resource. If you’re an entrepreneur the best thing you can be to a potential client is to be a business resource. Why? Because you will become the go-to expert.
Here are some strategies to be a business resource for your customers and potential customers:
- Remember the customer. They are buying because they need what you’re selling — not because you have it to sell. Keep customers front of mind, always, in all transactions.
- Talk to your customers. Uncover the real reasons behind why they turn to you when they’re seeking a solution. Weave their stories into your business narrative.
- Ask questions. You won’t know what your clients truly want unless you ask. Use the answers to those questions to more finely tune your offerings.
- Listen to what your customers say. Read the reviews written bout your business. Learn from them and make changes to better your offerings — if the feedback is viable and credible.
- Analyze and learn from what’s worked… and from what hasn’t. If you keep doing the same thing and expecting different results, you will make no progress toward success.
When is the last time you talked with a client to see the real reasons for why they work with you? When is the last time you discussed the ways in which your products and services benefit a customer. When did you last ask for input on what wasn’t working when a client reached out? You can learn from praise as well as comments that may feel negative.