We know that blogging as a business endeavor has merit. We also know that if you are a blogger or if you’re blogging regularly on your website, you’re doing something even more powerful — you’re setting yourself up as the expert in your chosen business niche.
Some entrepreneurs do make a living as bloggers, but they typically enhance their bank account by blogging for others — many of them blog for entrepreneurs like you! If you’re an entreprenuer who isn’t a writer and doesn’t want to write, hire a copywriter to perform that task for you so you can focus on your core expertise.
Blogging As A Business Endeavor
If you want to focus your entrepreneurial efforts on blogging or writing, here are some ways to make it potentially profitable.
- Position yourself as the expert. If you want to blog for others, show that you can blog, that you know how to blog and that you’re sharing valuable information on your blog.
- Use Adwords to bring in some income. If you have a powerful niche and a following of readers, adding ads to your site may make financial sense and may fatten your wallet.
- Become an affiliate. You can be an Amazon affiliate. You can find entrepreneurs who sell affiliate programs or services and partner with them. When you promote items or programs as an affiliate, you will earn a commission on sales made with your unique code.
- Offer a sponsored blog opportunity. If your blog has a large enough audience you could bring in money by offering a sponsored blog opportunity; this means someone would pay you to post on your site. If you do this, make certain you’re offering those coveted spots to businesses whose values align with your own. For example, if you’re strictly vegan, would it make sense to offer a sponsored post to a beef producer? Probably not.
- Position your blog in such a way that people know they can hire you. More importantly, they will WANT to hire you because of all of the valuable content you’ve been sharing that has positioned you as the expert (see number 1)
Are you a blogger, content strategist or writer looking to enhance your portfolio and grow your writing business? What steps are you taking toward that goal?