Have you ever wondered how to build your email list? Have you ever wondered, why do I even need an email list? If these questions have come up, and chances are if you are anywhere online you will have heard the conversations around “list building” and you may wonder how it will help your business grow.
If you have a website and if you are driving traffic to your website and if you are not capturing the emails of those who visit your site, you are missing out on potential new clients. Visitors to your site could potentially convert into customers and one way to do that is to get them on your list. To do that, you need to offer an “ethical bribe” to get them to give up their email address and take the chance on being on your mailing list.
Here is how to build your list by creating a compelling offer to potential sign-ups.
- Offer great value. Rather than having your sign up box say, “Sign up to receive my weekly XYZ Newsletter” make it a value-add. Tell them why they should sign up. Offer great value. For example, “Do you want to save time and make more money? Our weekly tips offer actionable ways to do just that. Sign up to get started.” You’ve offered value and incentive.
- Be clear. Don’t offer “time and money saving tips” but talk about “50 ways to jump start your business idea.” The ethical bribe and the sign up information should be cohesive.
- Offer a discount to subscribers. If you have a course or a webinar or an inperson seminar on the horizon, offer “money off” to those who sign up for your newsletter. Money savings is a great incentive.
- Include a call to action. Once your email or auto responder message reaches the new subscriber, have a call to action (other than the “confirm you wanted this message”). They have just signed up. They are invested in what you have to offer. Strike while the iron is hot.
- Offer a money back guarantee. If you’re selling a product or service, offer a bullet proof money back guarantee. This gives the subscriber and individual paying for your course a way to feel good about the purchase and it also pushes you to provide the highest quality goods or services.
Do you have a way to capture emails? Once you have them on your list are you offering newsletter content that is of value? If you’re struggling with this, reach out to us, we can help!