Entrepreneurs are sales people. There are many business owners that I speak with who will tell me what they do, what they sell and the services they provide. What they fail to say that they do is “sales.” Think about it, though, every entrepreneur is a sales person — he or she has to be or how would the money come in? When you think about making sales in your business, remember sales is about relationship-building. Who would you rather buy from… someone you “know, like and trust” or someone who comes knocking on your door and says, “hey, buy my stuff?” I’ll bet it’s the entrepreneur with whom you’ve built a relationship, right. 
If you look at the law of averages, you have likely figured out if you make enough cold calls, someone will buy. If you connect with enough people on social media, someone will make a purchase from you. However, if you look at the time it takes you to reach out “blindly” as compared to how much time it would take to nurture a warm lead you will easily see that relationship building will lead to deeper, longer lasting business connections.
Going to a networking event shouldn’t be looked at as a contest to see who can collect and who can hand out, the most business cards. If you attend a networking event and you connect with a handful of people enough so that you can set up a meeting outside of the event, you are much further ahead than the person who isn’t taking the time to build a relationship.
Once you have sold yourself and your services to a client, keep in touch and keep building that relationship.
What are your best sales relationship building tips?