Is your company undergoing changes? Is there a change in the packaging of your products? Are you adding new product lines to your offerings and discontinuing others? Do you have a change in the upper level management or ownership of the company? In addition to addressing how these changes will impact your staff, you need to understand how a company change will impact your clients.

Remember, in the overall scheme of things your clients may not be impacted at all because you are planning for a seamless transition, but the perception will be there that, “things are changing and this may not be good for us.” You need to allay those fears. How can you do that? Here are some steps to consider:

  • Ensure that the team, especially those who interact with clients daily, are equipped to fully communicate with clients on the changes that are occurring. They need to have all of the information at hand that will alleviate fear and stress from their clients.
  • Set aside a time to meet with clients — either individually — or in a group cocktail (or other) kind of gathering to share your excitement with them about the upcoming changes.
  • Celebrate the successes of the transition in the company and its team. Keep everyone in the loop as this will make it easier for them to share in the excitement of the changes and that will resonate with clients when your staff meets with them.

How did you handle a time of change in your business?

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