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Do you provide great customer service? On a scale of 1 to 10, honestly rate yourself and the service you provide your customers. Stop again and rate your customer service to your clients based on how long they’ve been with you – does the customer service you provide diminish over time?

Do you think that your clients will speak up if they feel they were slighted? Chances are they won’t. They will simply go to another service provider and you will lose the client and you probably won’t even know why. It could all boil down to customer service – or lack of it.

How can you treat every customer with the care and consideration you did when they first signed on? Here are a few tips:

  • Check in with them on a regular basis. Why not pick up the phone and call them every other week – or every week? Make the time to touch base and gauge their happiness with your service.
  • Send them email newsletters so that your company stays front of mind.
  • Drop postcards in the mail when you have an anniversary sale or offer a coupon or discount simply as a way to thank them for their loyalty.
  • Send them a card on the anniversary of when they became your customer and include a free gift or a discount for a month for the service fee they pay.
  • If they are local, drop by and see them in person.

Keeping clients is much more cost effective than seeking out and nurturing new clients. What are your strategies for providing the best customer service that you can?