As an entrepreneur, chances are you know where your core strengths lie. After all, you wouldn’t open a CPA firm if you didn’t love numbers and analytics. You wouldn’t strive to be a writer if you didn’t embrace words, grammar and syntax. But do you know your core strengths and do you embrace them in your daily business dealings?

Let’s look at core strengths and see if there are areas in which you may want to focus more… or less.

Do You Know Your Core Strengths?

I believe in order to move forward¬† you need to know where your foundation is, where you’re starting from and what resources you have available.

  1. Do you have focus? Are you running after every bright, shiny object that falls in your path? Focus is essential to grow your business.
  2. Do you have specific milestones toward which to strive? If you don’t have milestones you could easily meander off the path of growth. Define your core strengths and build from that foundation.
  3. Are you launching a new product? What have your customers been asking for? What skillset do you have to launch a new product or service? Are you ready for launch and do you have the support staff you need to accommodate it?
  4. Are you moving out of your lane? If you have built your business on a core strength are you focusing on that or do you wish to add a new competency to your entrepreneurial endeavors? It’s never a bad idea to diversify, but you do need to know whether you have the core competency to make it a success.
  5. Are your core strengths the bulk of your profit center? Will any diversification add to that profit center or will you be moving into a different realm than what you’re currently known for? Moving into a different area of expertise isn’t a bad idea, but if you don’t have the financial stability to support a switch, make certain you are solvent enough to support your new experiment.

Are you running on auto pilot and is your business remaining steady but not growing? If it’s the case, drop me an email and let’s talk about how to focus on your core competencies to further your business growth.


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