Just as dieters reach a weight plateau, so too can the entrepreneur feel that his or her efforts have reached a peak. What should you do if you know you want to reach higher and achieve more in your business? Here are my tips for breaking free of those plateaus:
- Look at your vision. Is it still as clear as it originally was? Has it gotten muddied by past successes or failures? Have you changed from your core business competency?
- Are you making the most of your business contacts? Have you been networking and meeting others? You can’t work or grow your business in a vacuum.
- How succinct is your marketing message? If you haven’t looked at your elevator speech recently, now might be the time. The more succinct you are, the more clear your network partners will be on what it is you do and how they can help you grow.
What steps can you do to break through the plateau?