When it comes to business tools, we still say and believe that blogging is one of the most effective marketing tools an entrepreneur can have in his or her arsenal. Whether you’re doing your own blogging or hiring a professional writer, your blogging should be bringing in ROI — if not, why are you doing it? If you’re wondering how to make your business blog work for you we have advice.
If you have a business website, the biggest benefit of regular blogging is that every time a new blog post goes live and Google takes notice. Google loves good, new, valuable content and your blogs can be just that and they could help your business rank and get found online.
How To Make Your Business Blog Work For You
Try these tips for your blogging efforts.
- Cluster your topics. If you have a LONG article or blog post, consider breaking it up into a series. Google, and readers, love a series. When you do a series you can specialize on the topic and it truly shows your expertise. When you write a series make certain you’re linking back and forth between all parts of the series and make it easier for your readers to find. Also, when doing a series, make sure you’re not making the reader wait weeks and weeks for the next part — they will lose interest.
- Be authentic and yes, personable. Regardless of the niche in which your business is, you can still have a personality, right? Do you have to be so staid that you don’t have hobbies? A sense of humor? A story to share? Readers and potential clients will connect with you more readily if they see that you are a “real person” not just a business name with an unknown entity behind it.
- Don’t forget the CTA (call to action). What do you want your reader to do after he or she has read your article? Do you want them to call you? Sign up for your newsletter? Buy something? Follow you on social media? If you don’t ask for or prompt a reader, chances are they will read your article and walk away. Don’t let them go until they have been prompted to action.
Keep in mind where your audience is. Are they at the 101 level or are they more advanced? Why do you think they Googled and found your site and are reading your articles? Do your readers understand complex topics you’re sharing? Sure, they may need that complex information BUT you may want to lead them along before you jump right to the highest level. Meet them where they are and nurture them along.
If you need assistance with getting your blog to work for you, reach out to Rex Richard of Peak Dynamics and schedule a free consultation.