The dog days of summer hit almost every one — even the solopreneur. What can you do? How to stay motivated this summer is a struggle for some business owners.
Even your clients and potential clients are too busy enjoying the summer to think about business — or your goods or services. What can you do? Some entrepreneurs find that summer is the best time to regroup, revamp and rework some business goals and reset priorities.
How To Stay Motivated This Summer
Even if you want to kick back this summer, don’t let all of your business momentum slide. Here are a few things you can do to stay motivated and keep your business viable and moving forward:
- Look at your goals. You’re midway through the year. Are you on track to meet the goals you set? Do you want to, or need to, revamp the goals? Are they still relevant? Have you made changes in the business that should be reflected in your goals? Take a few hours to look over your business plan and your goals and update them if necessary.
- Don’t completely stop marketing. Just because “everyone is on vacation” doesn’t mean you need to stop marketing. In fact, not everyone is on vacation. Stay in front of your ideal clients and continue your marketing efforts. Once summer is over, you don’t want to be scrambling to make up for lost ground.
- Routines matter. Just because it’s summer and business is slower doesn’t mean you want to get out of the habits you’ve established. Go to the office. Write down your daily to-dos. Keep on track with your goals. Call on clients — whether in person or on the phone. In fact, this may be the best time to reach out to clients and do a check in — they may be slower too and this is an ideal time for you to both talk without feeling rushed.
I know in Arizona with our triple digit temperatures it’s hard to consider leaving the house. If that’s the case with you and you don’t want to leave your air conditioned office, use these summer months to continue marketing because the holidays will be here before you know it and you need to be ready!