You’re known by your logo or brand, right? Perhaps. In some cases (think Nike or Kodak) that is true. In other cases, if you’re just starting out you may still be tweaking your brand or logo and may want to change it from its original form. In other instances, if you’ve been in business for some time and are now taking the business in a new direction or adding new goods, services or products, it might be time to rebrand to reflect the new direction.
What should prompt a rebrand or a new logo? Here are three reasons to consider one:
- Your business model has changed and a new logo would reflect that. Also, if the business management team has changed, you may want a new logo to set yourself apart with a new identity.
- If you are taking your business in a new direction and targeting a new audience a new logo or brand identification might make sense.
- If your old logo simply looks tired or the colors look dated, you might want to freshen it up with new colors. Say, for example when you started out you used a typewriter for your business and have since (hopefully long since) moved to performing your tasks on a computer!
You can also use your new brand relaunch as a way to garner social media traffic!