“We go above and beyond.” “Our customer service is second to none.” Who says that? Which of your competitors utters those phrases to their prospects? Do you utter those phrases? What do they mean… really? Every business tries to set itself apart but to really do that, you need to be consistent, memorable and unique. How can you do that? Here are my top ways:
- Always be professional. It may be easy to think of saying how you’re “better” than the competition, but bad mouthing a competitor will leave a bad taste in a prospect’s mouth.
- Connect and stay engaged with your customers. Whether you send out enewsletters, pick up the phone or pay personal visits, you want to stay front of mind with your clients. Don’t take them, or their continued patronage, for granted.
- Set the tone for your staff. If you are in a good mood and are positive when you come to work, that will trickle down to your staff.
- Make it a habit to check in with your customers on a regular basis. Set aside a day a week to pick up the phone and reach out. Even if you don’t connect with them every time, leave a message to let your clients know you appreciate them and are there if they have any questions or concerns.
Remember, everyone who comes in contact with a client or a prospect is the “first impression” or even the “good-bye” of the day and each interaction needs to be memorable and leave your clients happy to be your clients! What can you do to make your customer service experiences memorable and unique?