There is no one size fits all when it comes to growing your business. One methodology that is true though, is that no entrepreneur should rely on only one marketing stream for all of the business’s income. Multiple strategies help ensure that the cash is flowing, productivity is enhanced and if one marketing strategy is not producing you merely shift focus to the higher producing effort.
Here are my five tips for implementing multiple marketing strategies:
- “Ordinary excellence” is as important as stupendous strategies. Companies that are in it for the long haul understand that they should be undertaking the “Little Engine That Could” methodology. Strong and steady efforts will keep your business viable. Additionally, entrepreneurs need to drill down and identify those tasks (or even clients) that bring negative energy to the project and remove them if necessary.
- Business owners need to embrace a mindset of being an entrepreneur rather than a technician that is working in the business. True entrepreneurs work on the business. It’s crucial that you spend your day to day activities focusing on your core competencies and keeping your business competitive.
- How many items do you have in your “sales funnel”? Strive for at least three lead generation activities and work those generators regularly. Ensuring your sales funnel is always full relieves pressure and keeps the machine humming along.
- Focus your time on high leverage/high producing tasks. Spend your time working on those tasks that will grow your business. Put systems in place to streamline those activities and your productivity and the company income will likely soar!
- If you’re introducing a new product to the market, spend some time beta testing it. Work with trusted clients as test groups and launch the product or service as a test. Gauge reaction and work with the test group to hone the process prior to implementation.