When you’re launching an entrepreneurial endeavor or even when you’re looking to work with a particular business owner do you stop to consider the who and what of the product you’re pondering? Actually, you could buy Product X from myriad sources, correct? In many cases you make your buying decision based on the person behind that product. This is something you will want to keep in mind when marketing your business — you are marketing YOU — YOU are the product!
How do you go about doing this? Here are my ideas on the subject:
- Think about how you can chart the evolution of your product, your service… you. Plan those steps and implement them to gain “raving fans.”
- Position yourself and hone your elevator speech as a demonstration of your value to the market
- Establish your personal network and your company branding
- Ask for testimonials from satisfied customers
- Become recognized as an industry leader within your niche
What can you do today to become the true face of your product or service?