Gone are the days when you can run your business the same way that the “guy down the street” does. You need to know how to set your business apart from the competition and it has to be in a better way than racing to the bottom with the lowest price. There are many strategies that entrepreneurs can put into play to make their business “be” different from the competition even if you’re both selling the same widgets to the same base of clients.

How To Set Your Business Apart From The Competition

What are you doing to stay ahead of your business competitors? What is your differentiator? What steps can you take to truly make a difference and have an impact that will make your business soar?

Have faith in yourself and in your success and, most importantly, in the goods and services you offer. Your faith and your belief in yourself will shine in every conversation you have.

Don’t quit. Even if you try something that doesn’t work or doesn’t work the way you’d hoped it would — it is NOT a failure. It was an experiment from which you can learn, strengthen and move forward.

Be ethical. There is no “winning” if you cut down the competition to gain a customer. You and your business need to stand on its own merit. A potential client will not look fondly upon you if you’re bad mouthing the “other guy.”

Make a decision. Entrepreneurs cannot afford to sit on the fence. They need to be decisive — yes, even if that decision turns out to not offer the outcome you’d originally hoped for. You decided. Moved forward and you can course correct if necessary.

Be healthy in mind and body. Yes, entrepreneurs need to put in a lot of hours to be successful BUT if you’re not taking time for yourself and your mental and physical health you will not thrive. You need to operate at peak levels and this means you need to eat healthy. You need to get physical exercise and you need to sleep. Don’t forget your personal life and make time for friends and family.

What can you, or do you, do to set your business apart from the competition?

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