If you’re stuck in a rut from dealing with the same types of clients, offering the same types of services and working the same types of hours, you might be in a rut. How can you recapture the excitement you once felt for your business? There are ways to get yourself out of your business rut and prior to the new year moving in is the best time to do just that.
What can you do to energize yourself and breathe new life into the work you do? Here are my suggestions:
- Sow new seeds. If you know what it is you do better than anyone else, then you need to sow those seeds and nurture that. Focus on your expertise and watch your enthusiasm grow.
- Get rid of the weeds. All business owners can point to a client or two who truly drains them of their energy and makes them dread picking up the phone when that client’s number scrolls across. It may be difficult to imagine a time when it’s good to jettison a client, but one that saps your strength is truly not worth the money he or she brings in.
- Cultivate and nurture your winning clients. You know you have clients in your garden that are a joy to work with, offer you referral business and who truly value what you do for them. Nurture them and never forget to reward their loyalty to you.
What can you do in 2014 to grow your garden and start off the new year refreshed?