Networking, both in person and online are great ways to build a business. If you’re a new business owner wondering how to go about spreading the word about who you are and what you do, I have some advice.
Here are some of the strategies I share when working with coaching clients:
- Credibility matters: Build credibility through word of mouth referrals. If you’re new to entrepreneurship, you will have to prove your credibility through your work ethics.
- Visibility counts: Once you sign on the dotted line with a client then the real work begins: be available and responsive to questions and concerns. Being visible with potential clients means you need to get out of your office and shake hands because nothing beats a face-to-face meeting.
- Experience shows: Why should potential clients work with you and why should current clients stay with you? Because of the expertise and knowledge you bring to the job you do for them. How do you show this? By educating your clients, keeping them up to date with trends in your industry and letting them know how it impacts them.
Will these steps help you grow your business?