When is the last time you updated, or even looked at, your professional online bios? If you’re like most people, you set up your online profiles. I know in the rush of take care of my coaching clients and building my business, I don’t always think to go into my online profiles and update them when I have learned a new skill, or start offering a new service or even begin a new endeavor. It’s not always top of mind, but updating our online professional bios should be part of our business strategy.
Take time today to look at your LinkedIn and Facebook profiles and your business page. Here are some items to pay attention to:
- If a potential client was seeking you out, does your current bio speak to your unique skills and to the audience you’re reaching out for? Make sure there are key words and searchable terms in your bio that a potential client would use to search you for.
- List your top three qualifications and highlight them on your profiles and in the headlines on your social media pages.
- Readers have short attention spans. With this in mind, put your most important information at the top of your bio and keep it short. Use bullet points to break up text and focus on your most relevant information.
After you’ve updated your online professional profiles, share that information with clients and potential clients, you can say, “I’ve recently updated my profile to better show the world who I am!” You can even ask, “do you agree?” and solicit insight from your followers — they may have information or a word you can use in your bio that you never thought of.