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You’re going to take the leap into entrepreneurship. Congratulations! You have a great idea. You have the components you need to get started, but do you have everything your new endeavor truly needs to be a success? We are going to talk about what 4 things your start-up needs to set you up for success.

As a business coach Rex Richard takes a methodical approach to strategies for success that help ensure success for the long-term, not just a flash in the pan approach.

What 4 Things Does Your Start-Up Need

This is a short list of items you need, should research and have in place before you open your virtual doors.

  1. Time and opportunity are of the essence. This means that if you have a great idea or can help address the pain points of your ideal customer – get it to market. Seize the opportunity. Take the risk. Pivot and learn as you grow.
  2. SEO and blogging and your website matter. You need a website. How will you reach customers if they can’t find you online? Don’t rely just on social media platforms to share your message and reach customers. If your social media page gets shut down (remember the recent presidential election) how will you reach your audience? Your blog and website are your own ground – don’t build your business on rented aka social media pages you don’t own. Spend time thinking about your SEO strategy, your keywords, the key phrases for your website and business and how you will incorporate them into your blogging strategy and your website content.
  3. Marketing on social media. Yes, we just mentioned that you don’t want to build your biz on rented social media ground BUT you can certainly make use of the power – free to use – to share the content you’re putting up on your blog and website. Just don’t use social media exclusively.
  4. Know how you will get paid. If you are going to sell a product or service and someone wants to buy it… how will they? Do you have an online invoicing platform? Can they pay you directly into your bank account or Paypal or Venmo? Don’t make it difficult for someone to buy from your site – they won’t come back and complete the transaction if it’s not quick and easy.

Don’t get hung up on the technology, but don’t put it off. Move forward and build your foundation as you go. Don’t let an opportunity pass you by. Contact Rex Richard for business coaching and entrepreneurial start up tips.