You went into, or are going into, business to make money, right? To do that you need to understand who your ideal client is. Who is that person, or company or group that will benefit from the goods or services you have to offer? Remember, not everyone will want what you’re selling and that only stands to reason, because no one business entity can be all things to all people.
To be successful in business you need to have a niche and to do that you need to understand who your ideal client is. How can you do that? Here are some steps:
- Take time to draw a mental picture of who would best benefit from your goods or services
- Determine where you will find this ideal client
- Is there a particular industry to which the products or services you sell is better suited to?
- When you meet individuals at networking events do you have people come up to you afterwards and ask for more information? Chances are, they are your ideal client but you will still need to do homework to determine if they are a good fit.
You can help narrow down your ideal client by understanding with whom you want to work: Corporations that employ more than 100 people or a solopreneur; a locally owned manufacturer or a global virtual business service provider. Do you have an ideal number in your mind of how much you want to earn? You need to find an ideal client that can afford what you want to charge. You may need to determine your ideal client is one whose business grosses $5,000,000 per year… or whatever number you determine. Understanding that not every person you meet is, or will be, or should be your client will help you hone your focus on bringing in those clients that are an ideal match. Here’s to your prosperity!