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Why Your Cold Emails Aren’t Getting Opened

by | Dec 7, 2018 | Marketing

Why Your Cold Emails Aren't Getting Opened

Are you sending cold emails to potential clients? Are they getting any response? Do you wonder if you’re sending to the correct email? Why your cold emails aren’t getting opened is a question and concern many entrepreneurs face. Why do you keep sending emails if they aren’t gaining traction?

Is there a better method you should be using to reach out to cold contacts? Do you need to employ a different aka better marketing strategy? Before you stop all email marketing, we have a few ideas you can try to potentially see better results with your cold emails.

Why Your Cold Emails Aren’t Getting Opened

  1. Know whom you’re trying to reach. If you sell dog products and you’re marketing to cat owners, you don’t have your buyer persona dialed in. Know who your ideal client is before you send that email.
  2. Are you A/B testing your subject lines? If not, start. Your email may be going to spam or the subject line may not resonate. This will impact open rates and responses.
  3. Drill down and segment your audience. Don’t send an email that is a “one size fits all” because in the marketing world there is no such animal. Segment and market specifically to that segment.
  4. Use an email signature. Remind people who you are, what you do and why they should believe what you say in your email. Your signature is valuable space on your email – use it wisely.
  5. Be clear and be brief. If you need to send and email that is 500 words long, you’re not honing in on your message. Be clear – here’s my product, this is how it will help you, here’s how you can buy it. If you want to expand upon your message, offer calls to action. “To learn more about our product, click here.” “Want to know how our product is helping others who are dealing with the same things you are, click here.”

Is email marketing part of your overall marketing strategy? Don’t just throw spaghetti at the wall and hope some of it will reap success. Have a strategy for all the marketing upon which you spend your time. If you’re struggling to get your message heard, reach out to use, we can help.