If you want to secure speaking engagements or have clients find you through your blog or website or your social media pages, you need to have a robust business bio. You also need to not only have a robust bio (by that I mean it should have searchable terms for your business niche) but it should be complete.
Having a LinkedIn or Facebook or Trade Business page, but not having a complete biography or profile will not help you be found. In fact having incomplete profiles may lead a prospective client to wonder, “if he hasn’t completed that, will he complete what I want him to do?”
Here are my best bio-building tips:
- A bio or your profile is not a one-size fits all. Adapt your profile and your bio to the audience you’re interacting with.
- What are your highest value qualifications? Is there a particular niche for which you’d like to be known? Use those words in your bio. Think “Google search” when planning your business profile.
- If you have specialized training, note that in your bio and especially on your website’s About Page.
- Don’t forget, when you complete your bio that you have your contact information front and center. Don’t make a prospect have to become an amateur sleuth to find you!
- Add a photo. If you’re in business, chances are you have access to a professional headshot or can get one. Don’t leave this blank.
Check your business profile and make sure it is complete.