Coronavirus is leading to the shut down of many businesses not deemed “essential.” If you’re now working remotely and if you want to find a way to keep in touch with current clients and perhaps reach a new audience of clientele, why not take to online meetings. We have tips for how to host networking meetings online during coronavirus shut down.
Planning an online meeting isn’t difficult, nor should it be, but you will want to take a few steps and have a strategy in place to get the most out of it. When you’re planning an online meeting or webinar you will need to market it in advance, get sign ups and then follow up after the meeting has ended.
Host Networking Meetings Online During Coronavirus Shut Down
Here are ways to “fill the seats” at your webinar
Prepare a pre-event email campaign. How will people know you’re hosting an event if you don’t do pre-promotion? They won’t! Plan a launch campaign. The first message could be a tease – a “save the date” as it were.
After they have saved the date you will want to reach out again and give them a sample of what they will see, hear or learn during the event.
Offer up some behind the scenes, or teaser handouts. Get them interested and they will sign up.
Let them know what they will learn – in other words what is their ROI for giving you some of their time.
Give them an exclusive offer. This should be in the email invitation. Let them know what they will get: early bird tickets, deeply discounted merchandise, insider information, pre-launch insight, free bonus merch just for being there live
Urge your subscribers to forward your message to colleagues they believe will benefit from your webinar
Invite potential attendees to write and ask you if they have any questions or want clarification.
As the date approaches, send reminder emails to those who still haven’t signed up AND send emails to those who have registered to keep the excitement high.
If you’re having guest speakers, urge them to share the invitation with their list.
Promote the speakers in your email campaign
Finally, send a follow up. If you offered a time sensitive discount, remind them of the ticking time clock and build the sense of urgency.
When you’re striking out on your own and giving your employer your two-week notice to become the boss, it’s a wonderful feeling! Perhaps you’ve retired or been downsized and you think there is no time like the present to become an entrepreneur. Have you ever wondered what the benefits of being the boss are? There are many. Keep in mind, though, there are also drawbacks you may not have considered.
We will share the good and the bad that comes with being the boss and reasons you may want to be your own boss.
The Benefits Of Being The Boss
You’re the boss. What you say is what goes. You have to answer to your clients, but you don’t have someone breathing down your neck making sure you make quota. Keep in mind, though, if you’re not motivated and can’t take the initiative you will likely not succeed in your own business.
What goes right is your success, what goes wrong is your fault. Along with the good comes the bad. You’re on the line for it all. You won’t be riding on the success of your team (unless you already have one) the successes and failures will be because of your efforts. Keep in mind, though, a failure is simply an experiment — if something didn’t work, course correct and try it again.
Your schedule is your own. Want to take Fridays off? Go ahead! Want to go golfing on a Tuesday morning? Why not! When you own a business you don’t have to clock in at a specific time nor are you expected to be at your desk for eight hours. This may also mean you have too much freedom and may miss deadlines or always feel under a crunch because you’ve had too many tee times or coffee dates. You will have flexibility, but remember you also have a business to run, and probably bills to pay.
The sky is the limit on your earnings. If you were working for a salary, what you were paid is what you were paid. When you own your own business, the sky is the limit on your earnings. You can work as hard as you want and see rewards in the growth of your bank account. If you’re planning to grow, though you may need a team behind you and you should plan for growth and have an infrastructure in place to accommodate that growth.
One of the drawbacks or challenges that many new entrepreneurs face is working alone. It can be daunting to realize you’re responsible for it all. You’re the boss. What are some of the challenges you’ve faced in your entrepreneurial journey?
Is there one be-all-end-all strategy for blog writing and marketing? Not really, but we share our top blog success strategies to help get your blog, your content and more importantly your business noticed.
Remember that your content needs to be as unique as you are. The content you write needs to be in your voice and share your unique perspective and expertise.
Top Blog Success Strategies
Here are three tactics to employ when you write a blog post for your business:
Tell a story. Storytelling is as old as time and it draws readers in. It’s not that you’re writing fiction on your blog, but you can share the information in a way that is engaging as well as enlightening. When you tell a story, don’t forget to add in your keywords and key phrases to help with your SEO, but don’t make that the entire focus. When telling a story, think about how a potential reader, ie customer, would search for your business. “What is the history of swimming pools” or “How do I have a pool constructed” to “Where can I find a pool contractor?” Each of these titles could be turned into a story and also help you get found in a search.
What is your unique selling proposition, also known as your USP? What do you do better than anyone else? If you’re selling the same widgets as your competition, what makes your widgets better? It’s your story, your connection to the widget industry. What makes you and your widgets remarkable? (Remember, your USP is NOT that you’re the lowest price in town)
Think about how you can seamlessly work “want to buy my XYZ” into your blog post? The goal of your post, I imagine, is to make a sale or bring on a customer, correct? If that’s the case the reader needs to know they can buy from you or work with you. When creating content keep these three audiences in mind: Newbies, intermediate and experts about your product or industry. Share content that appeals to each group. It’s easiest to do this if you’re working from an editorial calendar so you can create content that will share info for the reader, no matter his or her level of insight into your industry.
How focused is your blog strategy? How strong are your storytelling skills when it comes to your blog post writing? If you’re in need of assistance with creating a blog strategy, reaching your ideal audience/reader and to implementing an editorial calendar strategy, reach out to us, we can help.
