What has your blog done for you lately? It’s not enough to have a blog, you need to have a blog that converts and draws in readers. We have 5 ways to make your blog work for you that you may want to try. Try them all, try one or two. Strategically work them into your marketing plan.
Bottom line, make your blog do the job it was built to do!
5 Ways To Make Your Blog Work For You
- Your blog should be building your brand voice. Your blog is the home base for who you are, what you do, your brand colors, who you work with, who you won’t work with… everything stems from your blog.
- Showcase your expertise and your products and services by sharing news your readers can use. Don’t use your blog to shout, “look how great we are!” instead use your blog to shout, “look how we can help you with your pain points.”
- Your blog will keep Google in love with your website! New and ongoing content helps your site rank in the searches. Write regularly and use keywords and key phrases that highlight what you do and how you want to be found in a search.
- Use your blog content to feed your social media pages. When you blog, you have new and ongoing content to share on your social media pages. Make your blogs work for you and work more than once for you.
- Don’t ever end a blog post without a call to action (CTA). You can use a different CTA each time you blog. Your CTA can tie in with the content you’ve just written. Just have a CTA! Don’t let a reader get to the end of your content and say, “well, that was nice.” You want them to get to the end of your content and say, “wow, I need to do… whatever the CTA is!”
When you blog you are subtly building your credibility and your expertise in the eyes of your current and potential clients.
When is the last time you’ve blogged? What are your calls to action? Is your blog working for you?