LinkedIn is the social site on which many professionals interact. It is more about networking, sharing professional information and tips and talking business than is Facebook. When you’re on Facebook, chances are you’re showing photos of your cat, sharing recipes, venting about local goings-on and sharing memes. Ever wonder how to get found on LinkedIn and whether it can help grow your business, we have tips.
If you’re looking for a job, looking to stand out, seeking new clients and opportunities, LinkedIn is the platform on which you want to share your skills and comments and insight.
How To Get Found On LinkedIn
If you’re looking for clients and are on LinkedIn, here are ways to make the best impression:
- Have a professional profile photo. Don’t share a photo of you on the beach on your last vacation. Keep that photo on your Facebook page. Your LinkedIn page photo should be warm, professional and approachable. Smile. Wear professional clothing – ditch the hoodie and bedhead. Do not leave your photo blank.
- Add relevant skills (think keywords and headline) in your bio.
- Summarize your experience with bullet-point type sentences in mind. Highlight your contribution to a project. Let a potential client know what you bring to the table.
- Ask for recommendations and referrals for your profile.
- If you’re reaching out to a potential contact, know who they are and what they do. Don’t do a blanket, “Hey, I saw your profile and thought we should connect.” Be persona, “Hey, John I saw your profile and notice we share a few contacts and that we are both in the XYZ field. I’d love to connect!”
- Build relationships before you start to “sell.” Speaking of this, if you automatically send out email messages in LinkedIn when someone connects with you – stop. It’s annoying and it’s automated. You’re not fooling anyone.
What social media platforms are you using and to what effect? Are you finding new clients? Making new connections? Growing your business? If you need assistance with your marketing strategy so you see results, get in touch with Rex Richard today.