Can you make money blogging? It’s a question that business coach Rex Richard gets asked all the time. The answer is a tentative yes. Making money only by blogging is rare (unless you have a major following and your pay per click game is strong)
Most people who “make money blogging” are doing so because they are blogging about their products or services. Blogging as a business means you have to put your efforts into building a website that will draw traffic and have advertisers clamoring for ad space – which you could sell to them and make money blogging. It’s semantics.
Can you make money blogging?
Generating income starts by generating content that people want to read and that Google and other search engines want to highlight because its so well-researched and written and optimized.
Here are things you can sell and promote through your blogging that could help you make money with your blog.
- Online workshops or courses. Package and sell your knowledge through your website. Your blogging skills are what you will use to promote your courses and workshops to people who want to buy them.
- Sell digital products like e-books or an online store with digital products. These could be templates, photos, worksheets, printables and more.
- Affiliate marketing can be lucrative BUT you need to ensure that if you’re selling items that your blog posts and website are a constant litany of BUY these products! No reader wants to be bombarded with that. They come to your site for quality content, or to learn or to be enlightened. Use affiliate links sparingly and naturally. Make sure you have a notice on every post and on your site that you may make money from affiliate links.
- Sell ad space. This will require you to show your traffic numbers to potential advertisers. The more traffic the more you can charge for space on your site. Again, this is a delicate balancing act – your readers won’t want to come to your site and have to wade through dozens of ads to get to the content they’re seeking – they won’t.
- Write sponsored blog posts for money.
- Accept guest bloggers who want to pay for the privilege to be on your site. Again, this, and number 5 require traffic numbers that will cause someone to want to pay.
- Create a digital community based on your unique niche. You could charge a monthly membership fee – keep in mind that this recurring income needs to reward members with new and updated and free content regularly.
So, yes you can technically make money blogging, but it does require out-of-the-box thinking. If you need help coming up with a great idea to make money on your blog, contact Rex Richard.